AI-First Design Leader — Scale a $1B Brand

Puffy; Dubai; Hybrid; CAD 208,000 - 252,000; Full time

Benefits offered by this job

AI-native tool stack

Remote First

Global team (16+ nationalities)

Leaders Club

Job summary

Puffy, a market-leading D2C brand, is hiring a Head of Design to transform our end-to-end web design into an AI-native operation. You will own the visual and structural execution of the site, partner with CRO, and scale the design system with AI-driven workflows.

This remote-first role offers global reach, relocation options to Dubai, and an ambitious career path toward senior leadership. Expect autonomy, rapid impact, and a clear path to Chief Design Officer as you drive high-quality design at

Qualifications

• 7+ years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team.
• A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics.
• Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility.
• Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance.
• Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement.
• Comfort collaborating on experiments (A/B vs multi-armed bandits) with the CRO team; understands trade-offs between optimization speed and causal certainty.
• Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites.]
• THESE items describe mandatory qualifications for the role.

Responsibilities

• Own the design function and the AI toolchain it runs on.
• Build the operating model for the entire design function, including IA, wireframes, and high-fidelity comps.
• Ensure WCAG 2.2 compliance, PageSpeed, and brand consistency as volume grows.
• Collaborate with CRO on experiments and translate results into design decisions.
• Evolve the design system to absorb AI-generated variants while maintaining brand integrity.

Skills

Team leadership

Figma

GenAI tools

Prompt engineering

AI UX patterns

WCAG 2.2

SEO basics

Job description

Puffy, a market-leading D2C brand, is hiring a Head of Design to transform our end-to-end web design into an AI-native operation. You will own the visual and structural execution of the site, partner with CRO, and scale the design system with AI-driven workflows.

This remote-first role offers global reach, relocation options to Dubai, and an ambitious career path toward senior leadership. Expect autonomy, rapid impact, and a clear path to Chief Design Officer as you drive high-quality design at