AI-Driven Marketing & Automation Specialist

Land Sterling; Dubai; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Job summary

Land Sterling is seeking an AI & Digital Marketing Specialist who can combine technical development with digital marketing expertise to automate business processes and enhance lead generation. The role involves coding, API integration, and building AI-powered solutions alongside SEO, CRM and targeted campaigns.

The candidate will develop automated workflows, AI assistants, data-driven campaigns and scalable digital assets, collaborating with Marketing, Recruitment and Business Development to

Qualifications

• Bachelor's degree or higher in a technical discipline such as Computer Science, Software Engineering, IT, Data Science or related field.
• Proven hands-on experience coding and deploying AI applications.
• Experience with APIs, system integrations and data analysis.
• Proven experience implementing marketing automation workflows.
• Previous professional experience in digital marketing.
• Strong understanding of AI technologies, automation and their business applications.
• Experience with CRM systems and marketing platforms.
• Strong analytical and problem-solving skills.
• Ability to work across both technical and marketing functions.

Responsibilities

• Identify opportunities where AI, automation, data and digital marketing can improve lead generation, management and conversion.
• Design, build and deploy automated workflows for lead routing, follow-ups, reminders, approvals, data entry and reporting.
• Develop AI assistants to handle inquiries and qualify leads.
• Create systems to route prospects to the appropriate Land Sterling department.
• Integrate AI assistants with CRM, WhatsApp, email and websites.
• Develop prompts, workflows and logic to improve AI responses and routing.
• Monitor AI performance and continuously improve responses and routing.
• Explore new AI technologies and practical applications across the business.

Skills

AI development

APIs & integrations

Marketing automation

CRM systems

Data analysis

Digital marketing

SEO basics

Problem solving

Education

Bachelor's degree or higher in a technical discipline

Tools

CRM platforms

Marketing automation tools

Job description

Land Sterling is seeking an AI & Digital Marketing Specialist who can combine technical development with digital marketing expertise to automate business processes and enhance lead generation. The role involves coding, API integration, and building AI-powered solutions alongside SEO, CRM and targeted campaigns.

The candidate will develop automated workflows, AI assistants, data-driven campaigns and scalable digital assets, collaborating with Marketing, Recruitment and Business Development to