AI Content Creator

ekthar; Abu Dhabi Emirate; On-site; AED 120,000 - 200,000; Full time

Job summary

ekthar is seeking an AI Content Creator to develop Arabic and English content from concept to finished assets for film, social media, digital campaigns and PR activities.

You will write bilingual copy, create scripts and storyboards, and generate visual, audio and video elements with AI tools while ensuring factual accuracy, brand alignment, and platform-appropriate formats.

Qualifications

• Fluency in Arabic and English, with strong copywriting and scriptwriting skills.
• Portfolio demonstrating storytelling, visual judgement and effective human editing of AI outputs.
• Practical ability in image generation, basic video editing and audio handling.
• Understanding of fact-checking, content licensing, consent and responsible AI use.
• Ability to manage multiple briefs and deliver complete, organised creative assets.
• Hands-on, entrepreneurial mindset with strong ownership and responsiveness to feedback.

Responsibilities

• Develop creative concepts, campaign narratives, scripts and storyboards from client briefs.
• Write and adapt Arabic and English copy, captions, narration and scripts.
• Generate and refine visual, audio and video elements using appropriate AI and creative tools.
• Edit outputs for factual accuracy, storytelling, visual consistency and brand alignment.
• Adapt assets to different platforms, formats, audiences and campaign objectives.
• Produce product demonstrations, press-kit content and spokesperson scripts.
• Maintain organised editable files, source records, licences and asset versions.
• Incorporate feedback and performance insights while meeting agreed deadlines and budgets.

Skills

Arabic copywriting

English copywriting

Storytelling

AI-assisted production

Image generation

Video editing basics

Audio handling basics

Tools

AI image generation tools

Video editing software

Job description

Reporting to the Chief of Creative and Media Production, the AI Content Creator will develop Arabic and English content combining storytelling, creative judgement and AI-assisted production. The role covers concept development through to finished assets for film, social media, digital campaigns and PR activities.

Key Responsibilities:

• Develop creative concepts, campaign narratives, scripts and storyboards from client briefs.
• Write and adapt Arabic and English copy, captions, narration and scripts.
• Generate and refine visual, audio and video elements using appropriate AI and creative tools.
• Edit outputs for factual accuracy, storytelling, visual consistency and brand alignment.
• Adapt assets to different platforms, formats, audiences and campaign objectives.
• Produce product demonstrations, press-kit content and spokesperson scripts.
• Maintain organised editable files, source records, licences and asset versions.
• Incorporate feedback and performance insights while meeting agreed deadlines and budgets.

Requirements:

• Fluency in Arabic and English, with strong copywriting and scriptwriting skills.
• Portfolio demonstrating storytelling, visual judgement and effective human editing of AI outputs.
• Practical ability in image generation, basic video editing and audio handling.
• Understanding of fact-checking, content licensing, consent and responsible AI use.
• Ability to manage multiple briefs and deliver complete, organised creative assets.
• Hands-on, entrepreneurial mindset with strong ownership and responsiveness to feedback.

Preferred qualifications:

• Relevant studies in media, communications, design, film or a related field, or equivalent practical capability.
• Experience in campaign production, social content, an agency or freelance creative work.
• Experience creating content for UAE or wider Arab audiences.
• Additional skills in motion design, photography, voice direction or multi-format production.
• Portfolio showing the adaptation of a campaign across film, social media, websites and PR materials.