Administrative Assistant – Public Relations & Media Office (UAE Nationals)

Al Ain University; Al Ain; On-site; AED 78,000 - 112,000; Full time

Job summary

Al Ain University seeks a Public Relations Assistant to support media and PR activities, enhance the university’s image, and coordinate information across campuses in Al Ain and Abu Dhabi.

You will draft content for news, blogs, and social media in Arabic and English, manage social channels, contribute to event coverage, and ensure accuracy of all materials with cross-department collaboration.

Qualifications

• Bachelor degree in Journalism, Public Relations, Marketing or related field.
• 0–2 years of experience in media or public relations.
• Strong writing skills in Arabic (English is an added advantage).
• Excellent communication and interpersonal skills.
• Ability to manage multiple tasks with strong organizational skills and attention to detail.
• Ability to work effectively within a team and adapt to feedback.
• Basic knowledge of social media platforms and content types.
• Familiarity with Canva or similar design tools.

Responsibilities

• Support the execution of media and public relations activities to enhance the University’s image.
• Coordinate with internal departments to collect information and media materials.
• Draft and prepare initial content for news, blog articles, and social media posts in Arabic and English.
• Manage and update social media accounts in coordination with the team.
• Support coverage of university events across various media platforms.
• Follow up on the preparation of designs and advertisements with internal departments and team members.
• Assist in preparing periodic reports related to campaigns and media activities.
• Coordinate with external entities when required.
• Coordinate between Al Ain and Abu Dhabi campuses as needed.
• Ensure all content is reviewed for accuracy, including names, dates, and details before publishing.
• Organize and maintain media files including photos, videos, and archives.
• Undertake other duties as assigned.

Skills

Strong writing in Arabic

English writing ability

Excellent communication

Multitasking & organization

Teamwork & adaptability

Social media familiarity

Education

Bachelor degree in Journalism, Public Relations, Marketing or related field

Tools

Canva

Job description

Campus: Al Ain

Bachelor degree in Journalism, Public Relation, Marketing or related field.

• Responsible for supporting the execution of media and public relations activities to enhance the University’s image and presence.
• Coordinate with internal departments to collect information and media materials.
• Draft and prepare initial content for news, blog articles, and social media posts in Arabic and English.
• Manage and update social media accounts in coordination with the team.
• Support coverage of university events across various media platforms.
• Follow up on the preparation of designs and advertisements with internal departments and team members.
• Assist in preparing periodic reports related to campaigns and media activities.
• Coordinate with external entities when required.
• Coordinate between Al Ain and Abu Dhabi campuses as needed.
• Ensure all content is reviewed for accuracy, including names, dates, and details before publishing.
• Organize and maintain media files including photos, videos, and archives.
• Undertake other duties as assigned.

Reference Number: 470 Al Ain

General Conditions

• 0–2 years of experience in media or public relations.
• Strong writing skills in Arabic (English is an added advantage).
• Excellent communication and interpersonal skills.
• Ability to manage multiple tasks with strong organizational skills and attention to detail.
• Ability to work effectively within a team and adapt to feedback.
• Basic knowledge of social media platforms and content types.
• Familiarity with basic design tools such as Canva or similar.