Acquisition Marketing Manager

Info Resume Edge; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing firm in Dubai is seeking a Performance Marketing Manager to develop customer acquisition strategies across various paid channels. The ideal candidate will have at least 3-5 years of experience in performance marketing and a proven ability to enhance user acquisition through analytical insights. This role offers a dynamic environment, focusing on innovative channel testing and campaign optimization.

Qualifications

• 3-5 years of experience in performance marketing, growth marketing, or similar.
• Proven track record of scaling user/customer acquisition using paid digital channels.
• Strong proficiency with analytics tools and campaign management platforms.

Responsibilities

• Develop and manage user/customer acquisition strategies across paid channels.
• Conduct A/B testing to improve conversion rates and ROI.
• Monitor and report on campaign performance metrics.

Skills

Performance marketing

Growth marketing

Analytical skills

Project management

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Excel

Google Ads

Meta Ads Manager

Job description

Key Responsibilities:

• Develop and manage user/customer acquisition strategies across paid channels (e.g. Google Ads Facebook Ads LinkedIn display affiliates).

• Own the media buying process budget allocation bidding strategy and performance analysis.

• Collaborate with design and content teams to create compelling ad creatives and landing pages.

• Conduct A/B testing to improve conversion rates costperacquisition (CPA) and ROI.

• Monitor analyze and report on campaign performance metrics with a focus on CAC LTV ROAS and funnel optimization.

• Explore and test new growth channels and marketing tools.

• Work with product sales and analytics teams to align acquisition goals with broader business objectives.

• Utilize CRM and marketing automation tools to improve customer onboarding and lifecycle marketing.

• Optimize user journeys and conversion funnels using insights from user behavior data (Google Analytics Mixpanel etc.).

Requirements:

• Bachelors degree in Marketing Business or a related field.

• 35 years of experience in performance marketing growth marketing or a similar role.

• Proven track record of scaling user/customer acquisition through paid digital channels.

• Strong analytical skills and proficiency with analytics tools (Google Analytics Excel etc.).

• Experience with campaign management platforms (e.g. Google Ads Meta Ads Manager).

• Familiarity with SEO SEM and CRO best practices.

• Excellent project management and communication skills.

• Knowledge of A/B testing tools and methodologies.

Preferred Qualifications:

• Experience in a fastpaced startup or tech company.

• Familiarity with tools like HubSpot Marketo or similar CRM/marketing automation platforms.

• Basic understanding of HTML/CSS and web tracking implementations (e.g. GTM pixels).

• Strong interest in data science growth hacking or behavioral marketing.