Acquisition Marketing Manager

Client of Alliance Recruitment Agency; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

An innovative firm is on the lookout for a dynamic Acquisition Marketing Manager to spearhead customer acquisition initiatives. This exciting role demands expertise in performance marketing, SEO, and affiliate marketing, with a focus on data-driven strategies. You will collaborate with cross-functional teams to develop and execute marketing strategies across various digital channels, ensuring alignment with business objectives. If you're passionate about driving growth and thrive in a fast-paced environment, this opportunity is perfect for you. Join a team that values creativity and results-driven performance, and make a significant impact in the marketing landscape.

Qualifications

• 5+ years in acquisition marketing, preferably in e-commerce or startups.
• Strong analytical skills and ability to derive insights from data.

Responsibilities

• Develop and execute performance marketing strategies to drive customer acquisition.
• Monitor campaign performance metrics and optimize for maximum ROI.

Skills

Performance Marketing

SEO

Affiliate Marketing

Data Analysis

Communication Skills

Leadership Skills

Problem-Solving

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Special Course in Marketing

Tools

Meta Ads

Google Ads

SEO Tools

Job description

Bachelor of Business Administration(Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Job Title: Acquisition Marketing Manager
Department: Marketing

Job Description:
We are seeking a dynamic and results-driven Acquisition Marketing Manager to lead our customer acquisition initiatives. This role requires expertise in performance marketing, SEO, and affiliate marketing, as well as the ability to collaborate with cross-functional teams and drive data-driven strategies.

Key Responsibilities:

• Develop and execute performance marketing strategies across Meta Ads, Google Ads, audio platforms, and other digital channels to drive customer acquisition.
• Leverage SEO, referrals, and affiliate marketing to expand reach and acquire new users cost-effectively.
• Oversee and coordinate content creation efforts to ensure alignment with acquisition goals.
• Monitor campaign performance metrics and optimize for maximum ROI using data-driven decision-making.
• Collaborate with cross-functional teams to align acquisition strategies with overall business objectives.
• Identify and test new marketing channels and strategies to drive incremental growth.
• Maintain accurate analysis, forecasting, and reporting, providing actionable insights to the business.
• Work closely with the website development team to implement data-driven optimizations for improved conversion rates.
• Stay updated with industry trends and innovations in digital marketing to ensure best practices are employed.

Contract Duration: Long-term
Location: Dubai, UAE

Experience Required:

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 5+ years of experience in acquisition-focused marketing roles, preferably in e-commerce or startups.
• Proficiency in performance marketing tools and platforms, including Meta Ads, Google Ads, and SEO tools.
• Experience managing and optimizing referral and affiliate marketing programs.
• Strong analytical skills with the ability to interpret data, derive insights, and adjust strategies accordingly.
• Excellent communication and leadership skills, with experience coordinating cross-functional teams.
• Entrepreneurial mindset with a proactive approach to problem-solving and decision-making.
• Passion for startups, adaptability to dynamic environments, and a willingness to go above and beyond to achieve goals.
• Team-oriented, collaborative attitude with a strong sense of accountability.

Salary Range: Open for discussion based on qualifications and experience.
Fresher Considered: No

Educational Requirements:

• Graduation: Required
• Post-Graduation: Preferred
• Special Course: Advantageous

Personal Attributes:

• Exceptional communication skills.
• Proficiency in English; Arabic is a plus.