The RBS- Liability and Accounts Unit is the sales channels under Retail banking, catering to the Liability requirements of Bank & new to bank customers in UAE. The unit’s core responsibility is to increase the market share of Liability Business and function in line with the Group’s overall business strategy.
The Unit is responsible for developing and growing fixed deposits and CASA base for the Retail bank, offering a strong payroll proposition for corporate with best-in-class liability products offers.
Creation of integrated sales models for Personal and Priority Banking segments focusing on payroll sourcing, servicing, managing new and existing relationships.
The unit will also focus on cross selling of other retail banking products such as credit cards, Bancassurance, overdraft, etc. to increase the profitability of the unit and the overall revenue for Retail Bank.
2. Job Purpose
3. Job Content:
Key Results: Performance Measures
Main Tasks
Develop new markets and customers within the assigned territory.
Focus on New to Bank Customers.
To Achieve Targets by Offering Fixed Deposits and Accounts to the Residents / Nonresidents Customers based in UAE.
Selling Product to Acquire New Customers in order to increase the Customer database with the Right mix of Profile.
Completion of all the required Product & System Trainings in house and Outside at the L&D Training Centre.
Cross selling: Cross sell non –assigned products & services to contribute the revenues and market presence. Attending KIOSK set by the bank in different locations / companies/ malls.
Customer Service: Provide quality customer service to ensure customer satisfaction and retention.
To provide Quality Service to the CM, to maintain Strong Customer Satisfaction, as Customer Satisfaction is the Top Priority of the Emirates NBD.
Market Intelligence: Provide market intelligence to supervisors on a regular basis for use in formulating strategies and plans.
The Sales Executive is also responsible to provide his / her feedback to their line managers on frequent basis, which is shared with the Management & Product Team to improve Product Features and Offerings to align with the Market Practice and Customer’s needs.
Compliances & Processes: RBE has to be Vigilant while sourcing any Fixed deposits, Accounts or any Cross Sell Product and putting bank benefits always ahead of anything and use utmost care and alertness all time.
Proper Training is provided to the Sales Executive at the time of the Induction, to deliver Quality to the Customers and to minimize RISK, inherited to the retail banking products by following the Policies & Processes in place as per the CB directives.
4. Problems & Decisions
Desired Outcome: Superior customer service and satisfaction.
Communicate clear decisions to customer.
Specifications
Description of Knowledge / Skill etc.
Desirable or Essential: