Account Manager - Social Media

MullenLowe MENA; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a driven Account Manager with a passion for social media to lead dynamic campaigns for multiple automotive brands. In this role, you'll be the key liaison for clients, ensuring top-notch service and strategic insights while managing creative content across various platforms. You'll thrive in a fast-paced environment, mentoring junior team members and collaborating with cross-functional teams to deliver impactful campaigns. If you have a knack for building strong client relationships and a keen eye for creative detail, this is the perfect opportunity to make your mark in a vibrant and innovative setting.

Qualifications

• 4-6 years of account management experience in advertising or digital agencies.
• Strong knowledge of social media marketing and content management.

Responsibilities

• Lead client relationships and manage multiple automotive brands.
• Oversee social media content calendars and campaign execution.

Skills

Account Management

Social Media Marketing

Client Communication

Content Creation

Campaign Development

Education

Bachelor's Degree in Marketing or related field

Tools

Social Media Platforms (Instagram, TikTok, YouTube)

Project Management Tools

Job description

Role Overview

We are looking for an experienced, driven, and detail-oriented Account Manager – Social Media Led to lead our multi-brand automotive client. This role is perfect for someone who thrives on juggling multiple brands, leading content-driven campaigns, managing client relationships, and guiding cross-functional teams through the entire content and campaign lifecycle. The candidate should bring both strategic acumen and hands-on social media expertise, while also mentoring junior team members and ensuring best-in-class execution across all touchpoints.

Key Responsibilities

Client Ownership & Account Management

• Serve as the main point of contact for the client, ensuring consistent, high-quality servicing across multiple automotive brands.
• Build strong client relationships through proactive communication, strategic input, and timely response to all client needs.
• Work closely with the Account Director to translate business objectives into impactful social-led, integrated solutions.
• Lead and participate in weekly/bi-weekly WIPs with clients, ensuring action plans are captured, tracked, and delivered on time.
• Collaborate with the finance team to manage scopes of work, budget tracking, and invoicing cycles.

Social Media & Content Oversight

• Oversee the development and delivery of monthly social media calendars across 4–5 automobile brands, ensuring alignment with brand tone, seasonal relevance, and platform best practices.
• Guide and review content briefs prepared by the team; ensure accurate, inspiring, and strategic briefs are shared with the creative, design, and production teams.
• Supervise the content development process, reviewing static and video assets before sharing with clients—ensuring both creative quality and brand integrity.
• Lead the approval process with clients, coordinate final approvals, and work with production teams to plan and execute content shoots (at client premises, outdoor locations, or showrooms).
• Attend key photo/video shoots and activations as needed to ensure alignment with creative vision and client expectations.
• Provide constructive feedback on creative output and help optimize content based on platform engagement and audience behavior.

Campaign Development & Execution

• Lead end-to-end execution of social-first integrated campaigns, from client briefing to delivery, including creative concepting, media coordination, and production execution.
• Collaborate with Creative, PR, Media, Activation, Production, Web & Analytics teams to ensure smooth and timely campaign rollouts.
• Draft and present campaign proposals, timelines, and budgets to the client, managing expectations and incorporating feedback effectively.
• Manage production-led deliverables, working with the Production Manager to oversee costing, quality assurance, supplier management, and timeline adherence.

Team & Workflow Supervision

• Mentor and supervise a Senior Account Executive and/or Account Executive, providing guidance on task prioritization, briefing quality, and professional growth.
• Review all client deliverables prepared by junior team members, offering constructive feedback and ensuring strategic alignment.
• Work closely with the traffic manager to allocate creative resources and ensure deadlines are consistently met.
• Serve as a quality gatekeeper, ensuring client-ready work is always polished, on-brand, and on-brief.

Community Management & Reporting Oversight

• Coordinate with the Community Management Team to ensure timely publishing of content, active engagement management, and alignment with client response protocols.
• Oversee DMs, queries, and comment management, and help escalate non-standard questions to clients and ensure timely responses.
• Lead the preparation and finalization of monthly performance reports in collaboration with the community and strategy teams.
• Identify and present key insights, content performance learnings, and improvement areas to the client.

Key Skills & Qualifications

4–6 years of account management experience within an advertising/digital/social agency (preferably with automotive or multi-brand experience).

Strong social media marketing knowledge, with hands-on experience in managing large-scale content calendars and digital campaigns.

Experience in leading and mentoring junior team members, ensuring output quality and team development.

Proven ability to manage multiple brands, fast-paced timelines, and high-pressure environments.

Excellent client communication, presentation, and relationship-building skills.

Strong eye for creative detail and understanding of what makes content resonate on each platform (Instagram, TikTok, YouTube, etc.).

Proactive, solutions-oriented mindset with the ability to work independently and collaboratively.

Comfortable with cross-functional collaboration including with creative, strategy, production, and analytics teams.

Experience attending and overseeing on-ground shoots, activations, and events, with flexibility during evenings/weekends.