Account Manager | Digital Marketing Manager

VML; Dubai; Hybrid; AED 120,000 - 180,000; Full time

Job summary

VML Dubai seeks an experienced Account Manager | Digital Partner Marketing Manager to support partners in B2B marketing strategies. This role involves relationship management, campaign development, and optimization within the Microsoft ecosystem, requiring expertise in digital marketing and stakeholder engagement. You will collaborate with diverse teams to enhance partner campaigns and drive marketing success.

Qualifications

• 8+ years of marketing experience with a focus on B2B and technology.
• Proven track record in digital marketing and stakeholder management.
• Native Arabic preferred.

Responsibilities

• Develop and execute effective marketing strategies.
• Collaborate with partners to oversee campaign processes.
• Act as primary contact for partners, aligning strategies with business goals.

Skills

B2B Marketing

Data-Driven Marketing

Stakeholder Management

Digital Campaigns

Excellent Communication

Relationship Building

Education

Bachelor's degree in marketing

Tools

Microsoft Office Suite

Marketing Automation Platforms

CRM Systems

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Job Description: Account Manager | Digital Partner Marketing Manager (DPMM)

Department: Client Services / Digital Marketing

Location: Dubai, UAE

Job Summary:

VML Dubai is seeking a highly skilled and experienced Account Manager | Digital Partner Marketing Manager (DPMM) to join our dynamic team. This pivotal role will focus on assisting and consulting our partners, primarily ISVs and Cloud Solution Providers, in developing and executing effective marketing strategies. The DPMM will be responsible for fostering strong partner relationships and driving impactful campaigns that support their business objectives. This role demands a strategic thinker with deep expertise in B2B, Technology, and Data-Driven marketing, specifically within the Microsoft ecosystem. The ideal candidate will possess a proven ability to collaborate across digital, social, and direct channels, and will act as a trusted advisor to our partners.

Role Requirements:

• Strategic Partner Engagement: Act as the primary point of contact for a portfolio of partners, proactively building and nurturing strong, long-term relationships.
• Marketing Expertise: Provide expert guidance and consultation to partners on all aspects of marketing, including strategy development, positioning, messaging, and value proposition articulation.
• Campaign Development & Execution: Collaborate with partners to plan, develop, and execute partner-led marketing campaigns across various digital channels, including but not limited to: search engine marketing (SEM), social media marketing, email marketing, content marketing, and display advertising.
• Performance Monitoring & Optimization: Oversee the end-to-end campaign process, from initial planning to post-campaign analysis. Monitor campaign performance, identify areas for optimization, and make data-driven adjustments to maximize ROI.
• Stakeholder Management: Coordinate with internal VML teams (e.g., creative, media, analytics) and external stakeholders (e.g., vendors, Microsoft representatives) to ensure seamless campaign execution.
• Best Practices & Education: Stay abreast of the latest marketing best practices, emerging trends, and industry insights, particularly within the Microsoft ecosystem. Proactively share this knowledge with partners through training sessions, workshops, and ongoing communication.
• Microsoft Expertise: Maintain a thorough understanding of Microsoft offerings, incentives, and discounts relevant to partners. Educate partners on these opportunities and assist them in leveraging them effectively.
• Investment Tracking & ROI: Work closely with the regional team to ensure accurate measurement of marketing investment impact through a co-marketing dashboard process. Track investment, analyze results, and provide clear reporting on ROI.
• Financial Acumen: Manage budgets effectively, ensuring campaigns are delivered within agreed-upon parameters.

Key Responsibilities:

• Marketing Planning: Develop effective marketing strategies aligned with business goals, provide guidance on positioning, messaging, and identify unique value propositions tailored to partner offerings.
• Campaign Management: Collaborate with partners to plan and execute partner-led marketing campaigns across various digital channels. Oversee the end-to-end campaign process, including planning, execution, and measurement. Coordinate with internal and external stakeholders for seamless execution, monitor performance, optimize strategies, and make data-driven adjustments as needed.
• Relationship Management: Act as the primary point of contact for a set of partners, building relationships and understanding their unique needs and challenges. Collaborate closely with partners to align marketing strategies with overall business objectives and provide ongoing support.
• Marketing Best Practices and Education: Keep partners informed about the latest marketing best practices, emerging trends, industry insights, and Microsoft offerings/incentives/discounts. Provide education and training sessions to enhance partner marketing knowledge, skills, and understanding of customer journey.
• Investment Tracking and ROI: Work with the local regional team to ensure measurement of marketing investment impact via co-marketing dashboard process. Track investment and impact.

Desired Skills and Experiences:

Required Skills and Behaviors:

• In-depth understanding of Tech marketing, including brand positioning, products, campaigns, sales funnel, priorities, and audience segmentation.
• Proven senior marketing expertise - trusted advisor to marketing leaders across digital, social, and direct channels.
• Exceptional listening skills - truly understand partner needs and co-develop effective, targeted marketing strategies.
• Confident and charismatic communicator - able to represent our client with influence and clarity in partner engagements.
• Outstanding writing ability - crafting persuasive, insightful recommendations that drive action and alignment.
• Strong leadership and relationship-building skills - fostering collaboration and shared success between our client and its partners.
• Self-driven and autonomous - able to operate independently while maintaining high standards of connections and accountability.
• Excellent presentation skills, with the ability to present complex information clearly and concisely.
• Strong problem-solving skills and the ability to think critically and strategically.
• Ability to work effectively under pressure and meet deadlines.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce, Dynamics 365) is a plus.

Qualifications:

• Bachelor's degree in marketing or related field.
• 8+ years of marketing experience overall, with a focus on B2B, technology, and digital marketing.
• Proven track record in digital marketing and stakeholder management.
• Strong analytical skills with the ability to optimize campaigns based on data.
• Excellent communication and interpersonal skills.
• Native in Arabic is preferred.
• Experience working with Microsoft partners is highly desirable.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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