WePlay is an award-winning sports marketing agency specialising in fan engagement, direct-to-consumer marketing, and monetisation. By blending creative innovation with performance-driven strategies, WePlay partners with leading sports organisations worldwide to drive digital growth and commercial success. With a global footprint across the US, Europe, the Middle East, and Asia, WePlay has delivered impactful results for clients such as UFC, UEFA, FIFA, Paris Saint-Germain, LaLiga, AC Milan, and SailGP.
WePlay is a proud member of the rEvolution family and as an official marketing partner of Google, Meta, and Microsoft, continues to push the boundaries of what’s possible in the sports marketing industry. Our mission is to service a new breed of brand, to engage a new breed of fan.
About the Role:
This is an exciting time for WePlay, as we open our office in Dubai. We have several clients in the UAE region, and this role will play a crucial role in the development and growth of our business.
As an Account Manager, you are the owner of several workstreams, client relationships at the execution level and project delivery. Working with a team, you are responsible for ensuring WePlay is operating efficiently, within scope, and delivering best in class campaigns.
With a client focused mindset, you will collaborate with multi departmental teams to make sure that the campaign is a success. As an Account Manager, you will confidently communicate updates to clients on their projects, spot opportunities for us to improve our partnership and to upsell additional services.
You will lead the Account Executive and provide information, training, and support. Inspiring them with your solutions focused approach to client service, campaign execution, budget management and communication.
Client Services (20% of role)
- Build strong relationships with client stakeholders at appropriate levels
- Understand client goals, objectives, and challenges to provide tailored solutions.
- Support the Account Director to provide analysis of project's performance to clients, sharing your expertise and suggesting any additional services where relevant.
- Address client inquiries and concerns promptly and professionally.
- Provide status reports as per clients request and WePlay SOW.
- Proactively recommend new service opportunities
- Proactively identify and address potential client concerns.
- Support Account Director with compelling presentations and pitches to clients.
- Confident preparing research and bench marking materials.
- Communicate campaign or platform insights to clients regularly in a clear and compelling manner.
- Where relevant attend client events to support them as a growth partner and to maintain your knowledge of the needs of the clients.
Team Management (20% of role)
- Organise and participate in regular meetings to maintain open communication within the team about clients, the business and the individuals and actively listen to feedback.
- Provide regular feedback addressing issues promptly and constructively.
- Recognise and reward outstanding performance.
- Provide inspirational leadership to motivate team members.
- Responsible for performance management and regular 1-2-1 sessions with line reports.
- Be a positive role model in the team and agency, help cultivate a positive company culture, aligned with the businesses vision and goals.
- Identify team members strengths and areas for growth. Support professional development through coaching, mentoring, and training.
- Encourage knowledge sharing and cross-functional teamwork.
- Hold team members accountable for their responsibilities and commitments.
- Escalate any concerns to your manager promptly.
- Ensure compliance with company policies and regulations.
- Help team members manage their time effectively.
Project Delivery (50% of role)
- Subject to the scale and complexity of the project, you will be responsible for the successful delivery.
- Ensure actions are completed promptly, accurately and to a high standard.
- Collaborate with internal teams such as media planners, creatives, strategists and analysts to deliver integrated campaigns and projects.
- Monitor campaign performance and make data-driven recommendations for improvements.
- Ensure you understand the SOW, client budgets and deadlines, and ensure that the work is delivered within budget constraints.
- Ensure budgets and finance management is documented and following appropriate pacing and spend.
- Reconcile expenses and ensure the team are aware of time estimates and T&E allowances.
- Ensure all documentation and reporting is regularly updated.
- Flag concerns with resourcing to the Account Director whether under or over resourced.
- Participate in brainstorming sessions and provide direction to creative teams.
- Ensure the output aligns with the client's brand and messaging and the quality is high.
- Understand & assess factors affecting media and content performance outside of our campaigns themselves, such as market, economic and cultural events.
- Collaborate with wider internal specialists to further develop your understanding of the digital media eco-system & its continued evolution.
- Promptly address any problems and find solutions to keep client deliverables on track.
Planning (10% of role)
- Preparing plans and timelines that support the campaign/project delivery schedule
- Ensure AD is updated on timeline for delivery and any concerns about delivery escalated.
- Explore new technologies and platforms to enhance campaign effectiveness.
About you:
- You have a client centric mind set. You are motivated by best-in-class client service, laser focused on delivery and high-quality output.
- A highly organised person, happy to manage projects and people.
- Calm under pressure and considerate to others.
- You are interested in how sport is shaping culture and enjoy following new trends and learning how technology is transforming marketing.
- Based in Abu Dhabi or Dubai.
About the Benefits
- Competitive salary and performance-based bonuses.
- Flexible working environment.
- 30 days of holiday per year, plus standard Bank Holidays.
- Access to WePlay Academy Training and external knowledge shares.
- Enhanced parental leave policies.
- Mental wellness support, including access to the Calm App
Diversity, Equity & Inclusion
WePlay is deeply committed to creating an inclusive and diverse workplace where everyone can thrive. We actively encourage applications from candidates of all backgrounds - especially those underrepresented in our industry.
If this role excites you, but you don’t meet every single requirement, we still encourage you to apply. The right mindset, ambition, passion and willingness to learn matters just as much as experience.
All qualified applicants will receive consideration for this role without regard to age, disability, gender identity, ethnic background, marital status, race, religion, sex, or sexual orientation.