Account Executive

MCN | Middle East Communications Network; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading regional marketing agency in Dubai is looking for a Social Media Account Executive to manage content for a major client in the entertainment and tourism sector. The role involves real-time social media content creation, client collaboration, and performance analysis. Candidates must have 2-4 years of experience, strong knowledge of platforms like Instagram and TikTok, and be fluent in both English and Arabic. This position prioritizes on-ground engagement during events.

Qualifications

• 2–4 years of agency social media experience, preferably in entertainment or tourism.
• Hands-on experience with content approvals and reporting.
• Ability to shoot and edit mobile content.

Responsibilities

• Develop and manage social media calendars.
• Capture real-time content during events.
• Evaluate performance and provide insights.

Skills

Social media experience

Meta platforms knowledge

Content creation

Bilingual (English and Arabic)

Job description

Role Overview

We are seeking a Social Media Account Executive / Senior Social Media Account Executive to join our team at MullenLowe MENA, dedicated to a flagship Entertainment & Leisure / Tourism & Experiences client.

This is a purely social media-led role that requires being on-ground to plan, capture, and publish engaging content in real-time. The ideal candidate is highly organized, bilingual (English and Arabic), flexible with timings, and thrives in a fast-paced, client-facing environment.

Key Responsibilities

• Content Calendar & Planning
  • Develop and manage monthly and campaign social media calendars in collaboration with the content team.
  • Take data-driven insights and learnings from previous month’s performance to shape stronger, more engaging content for upcoming calendars.
  • Get content calendars approved by the client and ensure timely execution.
  • Pre-plan production requirements with on-ground creators (photographers/videographers).
• On-Ground Social Coverage
  • Capture real-time content (stories, posts, reels) exclusively using a mobile phone while on-site.
  • Supervise and assist content creators during events and activations, ensuring all key moments are covered.
  • Provide caption support in English and Arabic, ensuring engaging and culturally relevant communication.
• Publishing & Community Coordination
  • Work with the Community Management team to ensure correct scheduling, tagging, and posting.
  • Develop FAQs for upcoming campaigns/events with the Community Management team, share with the client for approval, and ensure FAQs are ready for use in managing queries.
  • Act as the bridge between the client and Community Management team, seeking responses from the client for specific queries and relaying them back for accurate replies.
  • Monitor live posts and ensure client approvals are followed through seamlessly.
• Reporting & Performance
  • Gather daily, weekly, monthly, and campaign reports via the Community Management team.
  • Evaluate performance, analyze content effectiveness, and provide insights with recommendations for improvement.
• Client & Internal Collaboration
  • Serve as the on-ground liaison with the client for all social media deliverables.
  • Keep track of what needs to be shot, what goes live, and upcoming content priorities.
  • Proactively ensure timelines are met and opportunities for engagement are maximized.

Key Skills & Qualifications

• 2–4 years of agency social media experience (preferred in entertainment, leisure, or tourism). Experience in a similar on-ground social media role will be highly beneficial.
• Strong knowledge of Meta platforms (Instagram & Facebook), YouTube, and TikTok.
• Hands-on experience with native publishing, content approvals, and reporting.
• Ability to shoot and edit mobile content with an eye for storytelling.
• Highly organized, detail-oriented, and comfortable multi-tasking on-ground.
• Strong client servicing and communication skills, able to manage approvals quickly and smoothly.
• Fluent in both English and Arabic (mandatory requirement).
• Flexible, adaptable, and energized by working on-site at live events.

Note: This is not an integrated account management role. It is a specialized, social-media-first position designed for someone who enjoys being on the ground, close to the action, and working directly with a client in a dynamic environment.