Account Based Marketing Manager

Info Resume Edge - GCC; Sharjah; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional with extensive B2B experience, particularly in Account-Based Marketing (ABM). This role involves developing tailored strategies for key accounts across various sectors, collaborating with sales and customer success teams to create impactful marketing programs. You will leverage advanced marketing automation tools to optimize campaigns and drive revenue growth. If you thrive in a fast-paced environment and possess strong project management skills, this opportunity offers a chance to make a significant impact in a forward-thinking organization.

Qualifications

• 36 years of B2B marketing experience, with 2 years focused on ABM.
• Proven track record of successful ABM campaigns driving pipeline.

Responsibilities

• Develop and execute end-to-end ABM strategies for key accounts.
• Build and manage multi-channel campaigns to engage target accounts.

Skills

B2B Marketing

Account-Based Marketing (ABM)

Project Management

Collaboration

Communication Skills

Education

Bachelor's degree in Marketing

MBA

Tools

HubSpot

Marketo

Salesforce

Demandbase

6sense

Job description

Key Responsibilities:

• Develop and execute end-to-end ABM strategies tailored to key target accounts across different industry verticals.
• Partner with sales and customer success teams to identify key accounts and create custom marketing programs.
• Build and manage multi-channel campaigns (email, digital, events, direct mail, etc.) to engage buying committees within target accounts.
• Leverage marketing automation and CRM tools to segment audiences, track performance, and optimize campaigns.
• Align with sales to monitor account engagement, pipeline influence, and revenue contribution from ABM efforts.
• Use analytics and reporting tools to measure the effectiveness of campaigns and make data-driven recommendations.
• Coordinate with the content team to tailor messaging and assets for different stages of the buyer journey.
• Maintain a strong understanding of the market landscape, competitive positioning, and customer needs.
  
  
  

Qualifications:

• 36 years of B2B marketing experience, with at least 2 years focused on ABM or enterprise marketing.
• Proven track record of building and managing successful ABM campaigns that drive pipeline and revenue.
• Proficiency with ABM and marketing tools such as HubSpot, Marketo, Salesforce, Demandbase, 6sense, or similar platforms.
• Strong project management skills and attention to detail.
• Excellent collaboration and communication skills to work cross-functionally.
• Ability to think strategically and execute tactically in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).