2 Social Media Specialist Position: Exciting Opportunity

Key Responsibilities: Social Media Management

• Build and expand Mahad IT’s presence on platforms like Facebook, LinkedIn, Instagram, TikTok, and more.
• Manage clients’ social media accounts, developing strategies to increase engagement and visibility.
• Schedule posts, monitor comments, and respond to enquiries promptly.

Website and Job Portal Management

• Update content and enhance user experience on Mahad Group of Companies’ websites and job portals.
• Ensure social posts and job listings are visually appealing and optimized for engagement.
• Work with the tech team to implement features and resolve issues.

Content Creation

• Write SEO-optimised content for social media, blogs, and newsletters (e.g., job search tips, industry trends).
• Craft engaging captions, hashtags, and calls to action to drive traffic to job portals.

Graphic Design and Artwork

• Create stunning graphics, banners, and promotional materials using Canva, Adobe Photoshop, or Illustrator.
• Design branded visuals for social media, client campaigns, and Mahad Group of Companies’ MENA marketing efforts.

Analytics and Reporting

• Monitor social media performance with tools like Google Analytics, Meta Insights, and LinkedIn Analytics.
• Deliver monthly reports on engagement, follower growth, and website traffic, with actionable insights.

Campaign Management

• Plan and execute social media campaigns to promote job openings, events, or client services.
• Leverage paid advertising (e.g., LinkedIn Ads, Instagram Ads) to target UAE job seekers and employers.

Qualifications

• Proven experience as a social media specialist, ideally in recruitment or HR.
• Expertise in managing Facebook, LinkedIn, Instagram, TikTok, and other platforms.
• Proficient in graphic design tools such as Canva, Adobe Photoshop, and Illustrator.
• Strong content writing skills with a focus on engagement and SEO.
• Experience with website management (e.g., WordPress) and job portals.
• Analytical skills to track and interpret social media and website metrics.
• Ability to manage multiple client accounts and multitask effectively.
• Must be based in the UAE.

Preferred Skills

• Familiarity with push notification tools like OneSignal or PushEngage for job alerts.
• Understanding of the MENA market and recruitment trends.
• Video editing skills (e.g., CapCut, DaVinci) for TikTok or Instagram Reels content.

Social Media Specialist Benefits

• Competitive salary with performance-based bonuses.
• Access to training and professional development resources.
• Growth opportunities within an emerging digital marketing agency.