YouTube & Podcast Marketing Manager

Growth Troops; Cape Town; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading marketing agency seeks a strategic YouTube & Podcast Marketing Manager to elevate brand content and expand audience reach. You will oversee the entire content lifecycle from guest booking to digital promotion, utilizing strong analytical skills and digital marketing expertise. Ideal candidates have 2-3 years of experience in improving online discoverability across multimedia platforms.

Qualifications

• 2–3 years of experience in content marketing or digital media.
• Proven experience optimizing content for YouTube and podcasts.
• Strong analytical mindset with excellent writing skills.

Responsibilities

• Lead outreach and scheduling for podcast guest bookings.
• Develop YouTube strategies focusing on SEO and engagement.
• Run social media campaigns to promote content effectively.

Skills

Content Marketing

Podcast Growth

Digital Media

SEO

Social Media Campaigns

Data Analysis

Writing Skills

Tools

Canva

HubSpot

WordPress

LinkedIn Navigator

Job description

Remote | Full-Time | Must Overlap with U.S. Eastern Time

Grow the brand. Elevate the content. Drive measurable results.

We’re looking for a strategic and hands-on YouTube & Podcast Marketing Manager to take the lead in expanding our audience through video, audio, and digital content. You’ll manage the full lifecycle of branded content—from podcast guest booking to YouTube SEO to social promotion—turning every episode into a growth opportunity.

If you’re equal parts marketer and content strategist with strong instincts for what performs online, this role is for you.

What You’ll Own

• Lead the end-to-end guest pipeline for our podcast: outreach, scheduling, communication
• Develop and execute YouTube strategies that prioritize SEO, thumbnails, retention, and engagement
• Run organic and paid campaigns on social media to promote content across platforms
• Create branded assets in Canva or Photoshop for video, podcast, and social channels
• Write and distribute weekly newsletters to engage and grow our subscriber base
• Monitor performance metrics and audience feedback; iterate content strategy accordingly
• Manage HubSpot CRM data and reporting tied to campaign performance
  
  

What You Bring

• 2–3 years in content marketing, podcast growth, or digital media
• Experience optimizing content for YouTube and podcast discoverability
• Working knowledge of tools like Canva, HubSpot, WordPress, and LinkedIn Navigator
• Strong writing skills and a strategic, analytical mindset
• Comfortable working independently across projects in a remote team