Yellow Seed - Marketing Consultant

Are you a creative thinker with a knack for turning ideas into impactful marketing strategies? As a Marketing Consultant, you'll collaborate with the team to design and execute campaigns that captivate audiences, drive engagement, and deliver results. From analysing market trends to crafting compelling content, your expertise will shape how we connect with our customers. If you thrive on solving challenges, staying ahead of trends, and making a measurable impact, this role is your opportunity to shine!

Here's Why You'll Love This Role

• Creative Freedom: At Yellow Seed, we celebrate innovation. Bring your ideas to life as you craft campaigns that inspire and engage audiences.
• Professional Growth: We're committed to your success with mentorship, ongoing learning opportunities, and room to develop your expertise in marketing.
• Collaborative Energy: Join a passionate, fun, supportive team that thrives on creativity and collaboration.
• Purpose with Impact: Help shape strategies that drive business results and make a difference for our clients and their people.

This isn't just a role; it's an opportunity to thrive in an environment where your talent and passion for marketing can shine. If you're ready to take the next step in your career, we'd love to have you on our team at Yellow Seed!

Key Responsibilities

1. Market Research: Conduct research on industry trends, competitors, and target audiences to gather relevant information for marketing strategies.
2. Content Creation: Assist in creating and proofreading marketing materials such as blog posts, social media content, email campaigns, and promotional materials.
3. Social Media Management: Help manage and maintain the organisation's social media accounts by scheduling posts, responding to comments, and analysing social media metrics.
4. Data Analysis: Collect and analyse data related to marketing campaigns to assess their effectiveness and provide insights for future strategies.
5. Event Coordination: Support the planning and execution of marketing events such as product launches, trade shows, or promotional activities.
6. Email Marketing: Assist in creating and sending email campaigns, as well as maintaining email lists and analysing email performance.
7. Administrative Tasks: Handle administrative tasks related to marketing activities such as organising meetings, managing calendars, and maintaining marketing databases.
8. Customer Interaction: Engage with customers and respond to inquiries or comments on various marketing channels, fostering positive relationships.
9. Collaboration: Work closely with other members of the marketing team as well as cross-functional teams such as sales, design, and product development.
10. Digital Marketing Support: Assist in implementing digital marketing strategies including search engine optimisation (SEO), pay-per-click (PPC) campaigns, and online advertising.
11. Monitoring and Reporting: Monitor key performance indicators (KPIs) for marketing initiatives and prepare regular reports to track progress and identify areas for improvement.
12. Learning and Professional Development: Stay updated on industry trends, marketing tools, and best practices to continually improve skills and contribute fresh ideas to the team.

Must have experience in / good knowledge of the following:

• SEO (including Google analytics and Ads)
• Email Marketing Technology (such as Hubspot or Mailchimp)
• Content marketing strategies including blog and video marketing
• Web analytics and performance measurement
• Copywriting and storytelling techniques (experience with the Donald Miller Storybrand framework will be advantageous)
• Proficiency with tools like Canva, Adobe Creative Suite, or similar
• Knowledge of WordPress and Divi Builder advantageous
• Multichannel marketing campaign planning and management
• Social media marketing and paid advertising platforms (e.g. Meta Ads, LinkedIn Ads)
• Branding and positioning strategies

Key Skills

• Extremely organised with great attention to detail
• Excellent communication skills, especially written communication skills
• Good interpersonal skills
• Able to function well under pressure and be resilient
• Fast learner with learning agility which will ensure the employee has an openness to new experiences (i.e. Learner Mindset)
• Agile and adaptable
• Able to focus on multiple deliverables at a time
• Able to manage complexity and volume
• High energy levels, self-driven and motivated
• Be proactive
• Well-presented with a good professional brand
• Results-driven and achievement orientated
• Ability to improvise and show innovation