Website and Ecommerce Specialist (Umbraco exp)

Top Vitae; Midrand; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A leading company is seeking a digital marketing specialist responsible for managing websites and optimizing digital platforms. This role includes integrating e-commerce functionalities, managing Salesforce Pardot for lead generation, and utilizing Google analytics tools for performance monitoring. The successful candidate will work across teams to enhance marketing strategies and ensure effective brand representation online.

Qualifications

• Experience in managing CMS-driven websites (Umbraco and WordPress).
• Strong knowledge of Google Analytics and e-commerce functionality.
• Ability to implement SEO best practices and data-driven marketing.

Responsibilities

• Create and manage websites, ensuring performance and compliance.
• Implement e-commerce functionalities and enhance user experience.
• Monitor SEO performance and optimize strategies based on analytics data.

Skills

E-Commerce Platform Integration & Maintenance

Data tracking

Analytical & Strategic Thinking

Basic Graphic Design

Web Content Writing & Editing

SEO analysis

Tools

Salesforce Pardot

Google Analytics 4

Power Apps

Power Automate

Job description

You will be responsible for the creation, management, and optimisation of websites and digital platforms across multiple brands. This includes maintaining CMS-driven websites (primarily Umbraco and some WordPress), implementing e-commerce functionality, managing digital tracking and SEO, and supporting data-driven marketing strategies. You will also manage Salesforce Pardot assets for lead generation and campaign execution and be responsible for the setup and integration of analytics and tracking tools.

Requirements : Technical Skills

• E-Commerce Platform Integration & Maintenance (product setup, payments, carts)
• Marketing Automation : Salesforce Pardot (forms, dynamic lists, campaigns, emails)
• Google Tools :

Google Analytics 4 (GA4) setup and management

• Google Search Console (GSC)
• Microsoft Power Platform :

Power Apps (app creation and customisation)

• Power Automate (workflow automation)
• SharePoint Lists (data handling and integration)
• Script and Tag Implementation (e.g., analytics, pixels, tracking codes)

Design & Content

• Basic Graphic Design (Canva)
• Visual and Web Design principles
• Web Content Writing & Editing
• Email Design and Newsletter Creation (Pardot or HTML-based)

Analytical & Strategic Thinking

• Data tracking, reporting, and performance monitoring
• Conversion-focused site and campaign improvements
• UX and performance optimisation
• SEO analysis and keyword implementation

Key Responsibilities

• Website Management

Create, update, and maintain websites across multiple brands using Umbraco and WordPress CMS platforms.

• Implement and manage e-commerce functionality where required.
• Apply consistent branding, visual standards, and UX best practices across all sites.
• E-Commerce Operations

Maintain product data, pricing updates, and inventory displays across e-commerce platforms.

• Collaborate with internal teams to launch online campaigns, promotional banners, and landing pages.
• Monitor and optimise site performance, conversion funnels, and transactional functionality.
• Ensure e-commerce compliance with data protection, PCI, and accessibility standards.
• Search Engine Optimisation (SEO)

Ensure all web pages follow on-page and technical SEO best practices.

• Manage metadata, schema markup, image optimisation, and structured content.
• Monitor SEO performance and implement improvements based on analytics data.
• Tracking & Analytics

Set up and manage Google Analytics 4 (GA4) properties.

• Link websites to GA4, Google Tag Manager (GTM), and Google Search Console (GSC).
• Implement and maintain tracking scripts, marketing pixels, and tag configurations.
• Ensure accurate data capture for performance reporting and conversion tracking.

Build and manage marketing assets in Pardot, including :

Email newsletters and templates

• Forms and form handlers
• Dynamic lists and segmentation
• Campaign creation, tracking, and reporting
• Support lead capture, nurture workflows, and campaign deployment.
• Microsoft Power Platform

Create business applications using Power Apps.

• Automate internal workflows using Power Automate.
• Manage structured data and integrations using SharePoint Lists.

Work cross-functionally with marketing, sales, and IT teams to align website and CRM initiatives with business goals.

• Assist with user onboarding and training for systems such as Pardot or CMS platforms.
• Provide technical support for internal requests related to websites, tracking, and campaign tools.

Please consider your application unsuccessful should you not receive a response from our Recruitment Consultants within two weeks of applying for the position.

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