Webmaster (Shopify) - Cape Town (6Month Contract)

Vine Recruitment; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading international mail-order company in Cape Town is seeking a proactive Webmaster to manage their digital presence. The role involves optimising Shopify websites, driving SEO, and overseeing email marketing. Ideal candidates will have proven experience with digital tools and a data-driven approach, aiming for long-term growth in their careers.

Qualifications

• Proven experience managing Shopify websites.
• Strong understanding of SEO strategies.
• Familiarity with email marketing platforms like Klaviyo.

Responsibilities

• Manage and optimise the company’s Shopify websites.
• Drive the SEO strategy and handle local SEO efforts.
• Oversee email marketing and SMS campaigns.

Skills

Shopify Experience

SEO

Email Marketing

Google Analytics

Data Reporting

Tools

Google Tag Manager

Klaviyo

Looker

Canva

Asana

Job description

Our client in Cape Town, a international mail-order company managing multiple lifestyle and luxury brands is seeking a Webmaster with proven Shopify experience.

This hands-on role involves managing the company's digital presence, including site optimisation, SEO, and email marketing.

Ideal for a proactive, data-driven candidate ready to take ownership of web performance.Key Responsibilities : Manage and optimise Shopify websites, including product management, research & manage apps, daily update of website promotions, and onsite improvements.

Research and implement conversion rate optimisations.

Oversee email marketing and SMS campaigns using Klaviyo, including flows, segmentation, A / B testing, and reporting.

Drive SEO strategy and execution across on-page, technical, and content optimisation.

Handle local SEO efforts including managing and optimising Google Business Profiles.

Track and report on performance using Looker dashboards and other analytics tools; open to new tools as long as they meet business needs.

Implement and manage conversion tracking via Google Tag Manager, Google Analytics, and other tracking systems.

Act as the main point of reference for all digital marketing and ecommerce-related queries across both brands.

Personal attributes required : Team player …able to get on well with co-workersHard worker …not a clock-watcher …capable of working to deadlinesSelf-starter …eager to take on responsibilityAmbitious …wants to be successful …looking for long-term career growthTools & Platforms Used : Shopify and the relevant ecommerce apps Klaviyo (Email & SMS marketing) Google Ads Meta Ads (Facebook / Instagram)TikTok Ads Pinterest AdsGoogle Tag Manager (GTM) Google Analytics Looker (Data reporting & dashboards) Google Search Console & Google Business Profile Ahrefs, Dibb SEO & SemRush Meta Business Suite SEO tools (e.g.

SEMrush, Yoast, or equivalent) Content creation tools (e.g.

Canva, Grammarly, ChatGPT where needed) Project management tools - Asana Social media scheduling tools Meta toolsPlease send cv, qualifications, references, salary expectation and photo to :

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