Web Designer: AI-Driven UX, CRO, & Design Systems

Flight Centre Travel Group South Africa

Johannesburg

On-site

ZAR 420,000 - 680,000

Full time

9 days ago

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Job summary

Flight Centre Travel Group South Africa is seeking a talented Web Designer to elevate digital experiences across FCM, Corporate Traveller, and related FC Travel Group brands, blending strong visual design with data-driven decisions. You will own the web design system, collaborating with Marketing, Brand, Product and Development to apply AI-assisted design for better engagement and conversions.

You will work with CMS platforms like Webflow and Drupal, focusing on accessibility, performance, and

Qualifications

Bachelor's degree or equivalent practical experience in design or related field.
3+ years' experience in a web design, website design, or digital design role.
Strong portfolio demonstrating completed web design projects.
Experience owning or leading a significant website project or digital experience.
Experience building or contributing to design systems and component libraries.
Hands-on experience with CRO, A/B testing, or optimisation initiatives.
Proficiency with GA4 or a comparable analytics platform.
Advanced skills in Figma and modern digital design practices.
Experience designing for Webflow, Drupal, or similar CMS platforms (preferred).
Experience in B2B environments and/or the travel industry (preferred).
Experience working within an in-house marketing or digital team (preferred).
Knowledge of WCAG 2.1 AA accessibility standards (preferred).
Experience using AI-powered design tools such as Figma AI and Claude (preferred).

Responsibilities

Design visually compelling websites, landing pages, and campaign experiences across Webflow, Drupal, and similar CMS platforms.
Create engaging layouts, visual hierarchies, and user experiences that balance brand excellence with conversion performance.
Design responsive experiences across desktop, tablet, and mobile platforms.
Own and evolve the FCTG web design system, including component libraries, visual standards, and documentation.
Create production-ready design specifications and collaborate closely with developers to ensure high-quality implementation.
Review completed digital experiences and provide feedback to maintain design precision and consistency.
Analyse user behaviour using tools such as Microsoft Clarity, VWO, and GA4 to identify optimisation opportunities.
Develop and implement conversion-focused design improvements based on behavioural insights and data.
Partner with stakeholders to prioritise website enhancements that deliver measurable commercial outcomes.
Use analytics and performance reporting to inform design decisions and continuous improvement initiatives.
Leverage AI-powered design tools and workflows to increase efficiency, quality, and innovation.
Stay current on emerging digital design trends and AI-assisted design practices.
Champion visual quality and brand consistency across all digital touchpoints.
Support digital marketing initiatives through the design of web assets, templates, and campaign materials.
Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.