VP of Marketing REMOTE South Africa -

Somewhere; Cape Town; Remote; ZAR 800,000 - 1,200,000; Full time

Job summary

A leading eCommerce startup is seeking a Vice President of Marketing to drive B2B and DTC initiatives. This role offers a unique opportunity to shape marketing strategies in a fast-paced environment, with responsibilities ranging from team leadership to budget optimization. The ideal candidate will have a proven track record in marketing, particularly in startups, and a passion for innovative problem-solving.

Benefits

Performance-based bonus program

Collaborative and supportive work environment

Opportunity to impact a Shark Tank-backed startup

Qualifications

• 5 years of senior marketing experience with a proven track record in B2B and DTC.
• Hands-on marketer comfortable in a fast-paced startup environment.
• Strong experience with budgeting and data analysis.

Responsibilities

• Lead and grow the marketing team, including hiring key positions.
• Develop marketing strategies across B2B and DTC channels.
• Optimize marketing budgets and refine campaigns for maximum growth.

Skills

Budgeting

Data Analysis

PPC

SEO

Email Marketing

Influencer Marketing

CRM Management

Ecommerce Strategy

Job description

Job Type : FullTime MondayFriday Mountain Time U.S. hours.

Benefits : Performancebased bonus program for exceeding the baseline company goals.

Industry : eCommerce required

We are seeking a strategic visionary and hungry Vice President of Marketing to lead and expand our B2B and DTC marketing initiatives . This is a unique opportunity to play a pivotal role in a fastpaced startup environment where your impact will be directly tied to the company s growth. We are looking for someone with a startup mindset someone capable of rolling up their sleeves and doing the work themselves at first while also being able to build and scale a team as the company grows.

You ll be instrumental in crafting and executing a bold marketing vision for our company which has already received backing from two Sharks on Shark Tank !

About the Role :

As the Vice President of Marketing you will lead a small but growing marketing team including hiring key positions like a B2B Marketing Manager and Growth Marketing Manager.

Initially you will wear multiple hats taking a handson approach to everything from strategy to . We need a team player who thrives in an environment where flexibility innovation and quick thinking are crucial. You ll be the one laying the foundation for future team members so a visionary leader with the ability to roll up their sleeves and get things done is essential. You will be responsible for developing marketing strategies across B2B and DTC channels optimizing budgets and refining campaigns to ensure maximum growth and ROI. You ll need to identify patterns in the business figure out what s working and make bold datadriven decisions to optimize the business. If youre someone who loves a challenge has a keen eye for budget optimization and can see the bigger picture while managing the details this is the role for you.

Key Responsibilities :

• Lead mentor and grow the marketing team including hiring key positions like B2B Marketing Manager and Growth Marketing Manager as the company scales.
• Collaborate closely with internal teams including sales to ensure alignment between marketing and sales goals.
• Be a hungry team player who is capable of diving into daytoday tasks at the start and building out a full team as resources allow.
• Own the B2B marketing strategy focusing on building and executing campaigns that resonate with key partners in the B2B2C space.
• Oversee direct mail and inperson outreach strategies to drive leads and brand awareness in the B2B2C market.
• Optimize marketing budgets assess current strategies and use data to determine where to allocate resources for maximum ROI.

DTC Marketing & Performance Optimization :

• Lead the charge on growing the ecommerce side of the business with innovative DTC marketing strategies.
• Oversee email marketing PPC SEO paid and earned social SMS marketing and influencer campaigns to drive engagement and sales.
• Use tools like Google Analytics and HubSpot (or similar CRM) to track performance identify patterns and make informed decisions to scale efforts.

Creative Marketing & Brand Engagement :

• Oversee the creation of compelling digital and physical sales collateral ensuring messaging is aligned with the brand s mission and values.
• Drive influencer marketing and PR strategies to increase brand reach and community engagement.
• Work closely with internal teams and external agencies to amplify the brand s presence in the market.

Strategic Growth & Budgeting :

• Use data and analytics to track marketing performance identifying what s working and what s not and optimize the budget for maximum ROI.
• Develop a longterm visionary marketing strategy that targets growth and scalability with a 40 growth goal in the next 12 years.
• Manage the marketing budget effectively reallocating resources where necessary to capitalize on the most profitable channels.

Qualifications :

• 5 years of senior marketing experience with a proven track record of driving B2B and DTC success.
• A handson marketer who has worked in startups or small businesses and is comfortable doing the work themselves in a fastpaced environment.
• A visionary leader with the ability to think longterm while executing daytoday tasks.
• Strong experience with budgeting and data analysis to optimize marketing spend and make informed decisions.
• Proven ability to lead marketing efforts across PPC SEO email marketing SMS paid and earned social and influencer marketing .
• Expertise in CRM management (HubSpot preferred) and Google Analytics or similar analytics platforms.
• Experience working with ecommerce platforms like Shopify and developing strategies for B2B2C marketing .
• Ability to collaborate with internal teams and external partners to execute marketing campaigns and initiatives.
• A passion for hungry innovative problemsolving and an entrepreneurial mindset.

What We Offer :

• Significant opportunity to make a meaningful impact and lead a growing marketing department.
• A collaborative innovative and supportive work environment.
• The chance to contribute to a Shark Tankbacked startup.

If you re a visionary marketer who is ready to take ownership of a growing marketing department bring a hungry startup mindset and drive results we d love to hear from you!

Key Skills

Access,Accomodation,Electrical Commissioning,Customer Support,CRM,Application Engineering

Employment Type : Full Time

Experience : years

Vacancy : 1

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