VP of Marketing REMOTE South Africa -

Somewhere; Cape Town; Remote; USD 80,000 - 120,000; Full time

Job summary

A dynamic startup is seeking a Vice President of Marketing to lead their B2B and DTC efforts. This includes mentoring a growing team, optimizing budgets, and implementing data-driven marketing strategies. With a focus on ecommerce and brand engagement, you will be pivotal in driving growth in a challenging, fast-paced environment. The ideal candidate has extensive experience in senior marketing roles, a hands-on approach, and a vision for long-term success.

Benefits

Competitive salary

Opportunity for impact

Innovative work environment

Qualifications

• 5+ years of senior marketing experience with proven success in B2B and DTC.
• Hands-on experience in startups or small businesses.
• Strong experience with budgeting and data analysis.

Responsibilities

• Lead and mentor the marketing team.
• Own the B2B marketing strategy and campaigns.
• Grow ecommerce sales using innovative DTC strategies.

Skills

Senior marketing experience

Data analysis

Budget optimization

Leadership

PPC and SEO knowledge

CRM management

Ecommerce expertise

Creative problem-solving

Tools

HubSpot

Google Analytics

Shopify

Job description

Location : Remote

Contract : Independent Contractor

Job Type : Full-Time, Monday-Friday, Mountain Time U.S. hours.

Benefits : Performance-based bonus program for exceeding the baseline company goals.

Industry : eCommerce required

We are seeking a strategic visionary and hungry Vice President of Marketing to lead and expand our B2B and DTC marketing initiatives. This is a unique opportunity to play a pivotal role in a fast-paced startup environment where your impact will be directly tied to the company's growth. We are looking for someone with a startup mindset, capable of rolling up their sleeves and doing the work themselves at first, while also being able to build and scale a team as the company grows.

You'll be instrumental in crafting and executing a bold marketing vision for our company, which has already received backing from two Sharks on Shark Tank!

About the Role :

As the Vice President of Marketing, you will lead a small but growing marketing team, including hiring key positions like a B2B Marketing Manager and Growth Marketing Manager.

Initially, you will wear multiple hats, taking a hands-on approach to everything from strategy to execution. We need a team player who thrives in an environment where flexibility, innovation, and quick thinking are crucial. You will be laying the foundation for future team members, so a visionary leader with the ability to roll up their sleeves and get things done is essential. You will be responsible for developing marketing strategies across B2B and DTC channels, optimizing budgets, and refining campaigns to ensure maximum growth and ROI. You will need to identify patterns in the business, determine what’s working, and make bold data-driven decisions to optimize the business. If you love a challenge, have a keen eye for budget optimization, and can see the bigger picture while managing the details, this is the role for you.

Key Responsibilities :

Team Leadership & Growth :

• Lead, mentor, and grow the marketing team, including hiring key positions like B2B Marketing Manager and Growth Marketing Manager as the company scales.
• Collaborate closely with internal teams, including sales, to ensure alignment between marketing and sales goals.
• Be a hungry team player capable of diving into day-to-day tasks initially and building out a full team as resources allow.

B2B Marketing Leadership :

• Own the B2B marketing strategy, focusing on building and executing campaigns that resonate with key partners in the B2B2C space.
• Oversee direct mail and in-person outreach strategies to drive leads and brand awareness in the B2B2C market.
• Optimize marketing budgets, assess current strategies, and use data to allocate resources for maximum ROI.

DTC Marketing & Performance Optimization :

• Lead the growth of the ecommerce side with innovative DTC marketing strategies.
• Oversee email marketing, PPC, SEO, paid and earned social, SMS marketing, and influencer campaigns to drive engagement and sales.
• Use tools like Google Analytics and HubSpot (or similar CRM) to track performance, identify patterns, and make informed decisions to scale efforts.

Creative Marketing & Brand Engagement :

• Oversee the creation of compelling digital and physical sales collateral, ensuring messaging aligns with the brand’s mission and values.
• Drive influencer marketing and PR strategies to increase brand reach and community engagement.
• Work closely with internal teams and external agencies to amplify the brand’s presence in the market.

Strategic Growth & Budgeting :

• Use data and analytics to track marketing performance, identify what’s working and what’s not, and optimize the budget for maximum ROI.
• Develop a long-term visionary marketing strategy targeting growth and scalability, with a 40% growth goal in the next 12 years.
• Manage the marketing budget effectively, reallocating resources to the most profitable channels.

Qualifications :

• 5+ years of senior marketing experience with a proven track record in B2B and DTC success.
• A hands-on marketer experienced in startups or small businesses, comfortable doing the work initially.
• A visionary leader capable of thinking long-term while executing day-to-day tasks.
• Strong experience with budgeting and data analysis to optimize marketing spend.
• Proven ability to lead efforts across PPC, SEO, email marketing, SMS, paid and earned social, and influencer marketing.
• Expertise in CRM management (preferably HubSpot) and Google Analytics or similar platforms.
• Experience with ecommerce platforms like Shopify and B2B2C marketing strategies.
• Ability to collaborate with internal teams and external partners effectively.
• A passion for innovative problem-solving and an entrepreneurial mindset.

What We Offer :

• Competitive salary.
• Opportunity to make a significant impact and lead a growing marketing department.
• A collaborative, innovative, and supportive work environment.
• The chance to contribute to a Shark Tank-backed startup.

If you are a visionary marketer ready to own and grow a marketing department, bring a hungry startup mindset, and drive results, we’d love to hear from you!

Key Skills :

Access, Accommodation, Electrical Commissioning, Customer Support, CRM, Application Engineering

Employment Type : Full Time

Experience : 5+ years

Vacancy : 1