Visual Digital Designer

Potentiam Ltd; Wes-Kaap; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A leading company is seeking a Visual Digital Designer to create engaging digital assets for various brands, focusing on social media and email campaigns. The ideal candidate will have 2-4 years of digital design experience, strong proficiency in Adobe Creative Suite, and the ability to work independently. With a hybrid work model, this position offers a flexible work environment while contributing creatively to marketing efforts.

Qualifications

• 2–4 years of relevant experience in digital design within a marketing environment.
• Strong portfolio showcasing social media graphics and campaign assets.
• Proficient in Adobe Creative Suite and/or Canva.

Responsibilities

• Design and produce digital content for social media and email campaigns.
• Develop landing pages and optimize existing web pages.
• Edit photos and perform basic video editing as needed.

Skills

Digital Design

Social Media Graphics

Email Layouts

Adobe Creative Suite

WordPress

Time Management

Visual Hierarchy

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Canva

Job description

Potentiam company background

(The Employer)

Potentiam is a global provider of highly qualified professionals to European SMEs from our offices in Romania, South Africa and India.

Potentiam works with clients in finance, energy, leisure, marketing, business services and technology industries, providing technical, professional multi-lingual highly motivated staff, most of whom have had experience of working for international companies. Staff cover a wide range of roles from accounting, marketing, data management, HR, sales/account management, engineering, technology, and operations.

Potentiam manages our staff’s career development and personal development training, all infrastructure, HR and payroll with our clients directly managing day-to-day staff responsibilities and role training and development.

About the client

Our client is a community-driven business and is dedicated to supporting people on their journey to better health in both mind and body through accessible, affordable, and supportive gym environments. Fitness4Less is constantly innovating their service to improve the membership experience and believe in retaining and nurturing relationships through personalised and friendly business to consumer connections.

Purpose of role

This role exists to deliver visually engaging, high-performing digital design assets across multiple brands within the group, including a portfolio of gym brands and CVER Magazine. The Visual Digital Designer will sit within the marketing function and will play a hands-on role in bringing campaign concepts to life, maintaining brand consistency, and designing across a wide range of digital touchpoints. The ideal candidate is an independent, self-sufficient designer who can contribute creatively without the need for daily mentorship or technical training. You must be confident using the necessary design platforms and capable of managing your own output while collaborating closely with other creatives across the team

Duties and responsibilities

• Design and produce digital content for social media, including static posts, ads, reels, and stories • Create engaging email designs and newsletter layouts
• Design landing pages and optimize existing web pages using platforms such as WordPress and Webflow
• Develop web graphics including banners, tiles, and app visuals
• Contribute to campaign creative development, including overall look and feel, digital ad sets, and screen artwork
• Edit and retouch photos for digital campaigns and social media assets
• Perform basic video editing when required
• Design digital stationery such as branded letterheads and email signatures
• Maintain a strong understanding of best practices across digital platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Google, etc.)

Skills/Experience

• • 2–4 years of relevant experience in digital design within a marketing environment
• Strong portfolio showcasing social media graphics, email layouts, and campaign assets
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva
• Experience with WordPress and/or Webflow for landing page updates and optimizations
• Comfortable working independently without a senior designer or mentor
• Excellent understanding of visual hierarchy, branding, and digital best practices
• Highly organized with strong time management skills Desirable
• Web programming (HTML code specifically) although you will not develop full websites or landing pages

Location and Hours:

This position can either be remote or hybrid; 09.00-18.00

DISCLAIMER

The personal information you provide in connection with the submission of your job application or otherwise as part of a recruitment process is used and stored for use only in the execution of a recruitment process and in connection with a possible recruitment.

Our contact person for questions regarding processing of personal data in connection with HR activities is Chantal Endemann, who can be contacted on email at [e-mail]. The disclosure of your personal information to any third parties is in accordance with written agreements with the parties concerned that comply with the applicable rules, including confidentiality requirements and deletion of information after the recruitment process ends as per our data storage policy.