VIP Manager

Initiate International; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading brand in iGaming in Cape Town is seeking an experienced VIP Manager to enhance high-value player relationships. The role includes delivering tailored rewards, proactive communication, and managing the VIP program to ensure compliance with gaming standards. Ideal candidates will have a strong relationship management background, excellent interpersonal skills, and relevant experience in the field.

Qualifications

• Proven experience as a VIP Manager or similar role in iGaming or sports betting.
• Strong relationship management skills with high-net-worth clients.
• 3–5 years’ experience in VIP management, customer experience, or account management.

Responsibilities

• Build and maintain strong relationships with VIP players.
• Deliver tailored promotions and rewards to strengthen loyalty.
• Manage the VIP program and ensure compliance with gaming standards.

Skills

Relationship management

Commercial mindset

Interpersonal skills

Multilingual abilities

Education

Degree or diploma in Marketing, Business, or related field

Tools

CRM tools

Analytics tools

Job description

VIP Manager position available in Cape Town.

An exciting opportunity awaits an experienced VIP Manager in Cape Town, South Africa. This is your chance to join a leading brand in the iGaming and Sports Betting space, taking charge of high-value player relationships and delivering exceptional experiences that build loyalty and long-term engagement.

This role calls for a confident relationship-builder with a sharp commercial mindset, capable of delivering world-class service while maximising player retention and value. You’ll be the trusted point of contact for VIPs, ensuring tailored communication, exclusive rewards, and unforgettable experiences.

Duties and Responsibilities:

• Building and maintaining strong relationships with VIP players, acting as their dedicated point of contact.
• Delivering tailored promotions, rewards, and experiences that strengthen loyalty.
• Providing proactive, personalised communication to meet player needs.
• Managing the VIP program, ensuring segmentation, tiering, and reward structures maximise value.
• Partnering with CRM, Marketing, and Operations teams to deliver exclusive campaigns and events.
• Ensuring priority service and swift resolution of issues for all VIPs.
• Tracking player activity, analysing trends, and reporting on KPIs including retention, ARPU, churn, and lifetime value.
• Using insights to improve VIP services and maximise ROI.
• Ensuring all VIP activity is conducted in line with compliance and responsible gaming standards.

Requirements:

• Proven experience as a VIP Manager, VIP Executive, or Account Manager in iGaming, sports betting, or luxury services.
• Strong relationship management skills with the ability to engage high-net-worth clients.
• Commercially minded with a track record of driving retention and revenue growth.
• Excellent interpersonal and communication skills – confident, articulate, and empathetic.
• Ability to thrive in a fast-paced, live-event-driven environment.
• Multilingual abilities (European or African languages) will be advantageous.
• Degree or diploma in Marketing, Business, or related field preferred.
• 3–5 years’ experience in VIP management, customer experience, or account management.
• Proficiency with CRM and analytics tools.