UX Designer

Asuer (Pty); Johannesburg; Hybrid; ZAR 300,000 - 500,000; Full time

Job summary

As a UX Designer at a fintech company, you will create intuitive user experiences across various digital platforms. You will transform complex journeys for users transitioning from traditional sales to digital management, impacting thousands daily through your empathy-driven designs.

Benefits

Competitive pay

Flexible working environment

Qualifications

• Minimum of 3 years experience in UX design, with a strong portfolio.
• Proven experience designing digital products across web, mobile, and WhatsApp.
• Ability to design for multilingual, low-data, and mobile-first audiences.

Responsibilities

• Design user-centric journeys and wireframes for web and mobile applications.
• Conduct user research and usability testing to gather insights.
• Collaborate with product and engineering teams from concept to launch.

Skills

User Research

Wireframing

Prototyping

Human-Centered Design

Education

Relevant tertiary qualification in Design, HCI, or Psychology

Tools

Figma

Adobe XD

Job description

A creative and empathetic UX Designer who is passionate about simplifying complex digital journeys. You will play a key role in designing intuitive, user-friendly experiences across web, mobile apps, and WhatsApp-based tools for both Asuer and Botle Buhle Brands (BBB). This position is based in Johannesburg, offers a competitive salary, and provides the opportunity to transform how thousands of people interact with technology – many of whom are used to selling physical goods and are just beginning their digital journey.

What you'll get to do and why we need you...

As our UX Designer, you will work across Asuer and BBB, translating complex processes into clear, human-centred user experiences. You’ll be responsible for designing user journeys that feel intuitive, especially for users with limited digital literacy who are transitioning from selling products door-to-door to managing finances and services through apps and WhatsApp.

You will collaborate with cross-functional teams including software engineers, product managers, marketers, and operations leads. Whether it’s a fintech dashboard, a mobile insurance onboarding journey, or a WhatsApp chatbot flow, you will ensure that every touchpoint is designed with clarity, empathy, and effectiveness. Your work will directly shape how thousands of users experience our platforms daily.

User Research & Testing

Wireframing & Prototyping

Cross-functional Collaboration

Design Systems

Development Skill

ABOUT US

Who we are and what we do...

Asuer is a fintech company committed to making life simpler and more secure for African communities through innovative financial and technology solutions. We operate across insurance and telecommunications, with plans to expand into digital payments. Our focus is on removing barriers and helping people achieve their goals.

Born from the ongoing digital transformation of Botle Buhle Brands (BBB), one of Africa’s leading direct-selling businesses, Asuer has grown into an independent company centred on financial inclusion and accessible technology. Everything we build is guided by our core values: Impact, Innovation, and Integrity.

• Designing user-centric journeys and wireframes for websites, mobile applications, and WhatsApp interfaces.
• Conducting user research and usability testing to understand user needs, pain points, and feedback.
• Working closely with product and engineering teams to iterate and refine features from concept to launch.
• Collaborating with BBB’s field teams to ensure designs are understandable and practical for our sales force and customers.
• Creating user personas and journey maps that reflect real-world usage and limitations.
• Ensuring visual consistency and usability across all platforms, including alignment with BBB and Asuer brand styles.
• Producing prototypes and design assets for development teams using tools like Figma or Adobe XD.
• Contributing to the creation of onboarding experiences and support materials that simplify user adoption.
• Championing accessibility and usability, especially for low-literate or first-time tech users.
  

Our requirements include...

Technical skills in:

• Proven experience designing digital products across web, mobile, and conversational platforms like WhatsApp
• Strong proficiency with design and prototyping tools such as Figma, Adobe XD, or similar
• Understanding of responsive design principles and mobile-first thinking
• Experience working within design systems and contributing to UI libraries
• Basic familiarity with front-end technologies (HTML, CSS, JS) is a bonus but not required
• Comfort working in Agile environments and contributing to iterative product development

Mustbe able to:

• Balance business goals with user needs to create elegant, usable solutions
• Translate research findings into actionable insights and intuitive designs
• Facilitate design workshops or feedback sessions with internal stakeholders
• Design flows and journeys that are understandable to non-digital native users
• Communicate clearly with cross-functional teams and align design intent with implementation
• Deliver high-quality UX documentation, wireframes, mockups, and prototypes
• Adapt quickly to feedback and iteration cycles
• Empathise deeply with end-users, especially those with limited digital experience
  

Knowledge & experience:

• Human-centred design and usability principles
• Designing for multilingual, low-data, and mobile-first audiences
• Creating WhatsApp chatbot flows and interfaces (or a willingness to learn)
• Working with financial or telecom products (advantageous)
• User testing in low-resource or offline environments
• Designing for accessibility and inclusivity in South African contexts
  

Prerequisites:

• A relevant tertiary qualification in Design, Human-Computer Interaction, Psychology, or a related field
• Minimum of 3 years experience in UX design, with a strong portfolio that demonstrates impact

A BIT MORE ABOUT US

What we offer....

At Asuer, you’ll join a mission with real meaning, where your work empowers thousands of people across Africa. You’ll collaborate with smart, curious teammates who move fast and build with purpose, without the drag of legacy systems. We offer competitive pay, a flexible environment, and the autonomy to shape systems from the ground up. This is a place for real growth, where you scale products that matter and make a tangible impact every day.