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As a UX Designer at a fintech company, you will create intuitive user experiences across various digital platforms. You will transform complex journeys for users transitioning from traditional sales to digital management, impacting thousands daily through your empathy-driven designs.
A creative and empathetic UX Designer who is passionate about simplifying complex digital journeys. You will play a key role in designing intuitive, user-friendly experiences across web, mobile apps, and WhatsApp-based tools for both Asuer and Botle Buhle Brands (BBB). This position is based in Johannesburg, offers a competitive salary, and provides the opportunity to transform how thousands of people interact with technology – many of whom are used to selling physical goods and are just beginning their digital journey.
As our UX Designer, you will work across Asuer and BBB, translating complex processes into clear, human-centred user experiences. You’ll be responsible for designing user journeys that feel intuitive, especially for users with limited digital literacy who are transitioning from selling products door-to-door to managing finances and services through apps and WhatsApp.
You will collaborate with cross-functional teams including software engineers, product managers, marketers, and operations leads. Whether it’s a fintech dashboard, a mobile insurance onboarding journey, or a WhatsApp chatbot flow, you will ensure that every touchpoint is designed with clarity, empathy, and effectiveness. Your work will directly shape how thousands of users experience our platforms daily.
ABOUT US
Asuer is a fintech company committed to making life simpler and more secure for African communities through innovative financial and technology solutions. We operate across insurance and telecommunications, with plans to expand into digital payments. Our focus is on removing barriers and helping people achieve their goals.
Born from the ongoing digital transformation of Botle Buhle Brands (BBB), one of Africa’s leading direct-selling businesses, Asuer has grown into an independent company centred on financial inclusion and accessible technology. Everything we build is guided by our core values: Impact, Innovation, and Integrity.
A BIT MORE ABOUT US
At Asuer, you’ll join a mission with real meaning, where your work empowers thousands of people across Africa. You’ll collaborate with smart, curious teammates who move fast and build with purpose, without the drag of legacy systems. We offer competitive pay, a flexible environment, and the autonomy to shape systems from the ground up. This is a place for real growth, where you scale products that matter and make a tangible impact every day.