UX Copywriter

Be among the first applicants.
PwC - Global
Johannesburg
ZAR 200 000 - 300 000
Be among the first applicants.
Yesterday
Job description

Management Level

Senior Associate

Job Description & Summary

At PwC, our people in software and product innovation focus on developing cutting-edge software solutions and driving product innovation to meet the evolving needs of clients. These individuals combine technical experience with creative thinking to deliver innovative software products and solutions.

In user experience design at PwC, you will focus on the process of creating and enhancing the overall experience that users have when interacting with a product, system, or service.

Enhancing your leadership style, you motivate, develop and inspire others to deliver quality. You are responsible for coaching, leveraging team member’s unique strengths, and managing performance to deliver on client expectations. With your growing knowledge of how business works, you play an important role in identifying opportunities that contribute to the success of our Firm. You are expected to lead with integrity and authenticity, articulating our purpose and values in a meaningful way. You embrace technology and innovation to enhance your delivery and encourage others to do the same.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

  • Analyse and identify the linkages and interactions between the component parts of an entire system.
  • Take ownership of projects, ensuring their successful planning, budgeting, execution, and completion.
  • Partner with team leadership to ensure collective ownership of quality, timelines, and deliverables.
  • Develop skills outside your comfort zone, and encourage others to do the same.
  • Effectively mentor others.
  • Use the review of work as an opportunity to deepen the expertise of team members.
  • Address conflicts or issues, engaging in difficult conversations with clients, team members and other stakeholders, escalating where appropriate.
  • Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

Overview

As a UX Copywriter, you will shape the language users interact with, ensuring clarity, consistency, and ease of use across digital experiences. You’ll collaborate closely with UX/UI Designers, Service Designers, and product teams to craft microcopy, onboarding flows, tooltips, error messages, and other key touchpoints—transforming complex interactions into intuitive experiences.

Beyond writing, you’ll play a strategic role in content design—driving consistency across product squads, ensuring accessibility compliance, and championing user-first language that reduces friction and enhances usability. Your work will strengthen brand trust and make every digital interaction seamless.

Core Areas of Impact

1. Writing & Structuring Content for Digital Experiences
  • Craft clear, concise, and action-driven microcopy for elements and components including but not limited to buttons, tooltips, and system messages.

  • Design user-friendly onboarding flows and instructional content that guide users effortlessly.

  • Write error messages and alerts that are helpful, not frustrating, reducing confusion.

2. Ensuring Consistency & Accessibility Across the App
  • Maintain a consistent tone of voice, terminology, and language patterns across all product squads.

  • Ensure content meets accessibility standards and is easy to understand for diverse users.

  • Collaborate with Service Designers and UX/UI Designers to align copy with broader experience flows.

  • Maintain brand consistency across all written content.

3. Content Strategy & Cross-Team Collaboration

  • Develop content frameworks, style guides, and reusable language components to ensure consistency.

  • Work within Agile squads, contributing to backlog grooming, sprint planning, and design critiques.

  • Advocate for plain language, user-first messaging, and readability improvements across the product.

Key Responsibilities

  • Write and refine UX copy that enhances usability, clarity, and brand alignment.

  • Develop content frameworks that standardise language usage across the app.

  • Collaborate with designers and researchers to validate copy through user testing.

  • Ensure accessibility compliance, making content inclusive and easy to understand.

  • Iterate on content based on user feedback and analytics insights.

  • Ensure all written content aligns with the brand's voice and guidelines.

Key Skills & Experience

  • Proven UX writing skills, with experience in microcopy, interaction flows, and content design.

  • Strong understanding of accessibility best practices and plain language principles.

  • Experience working within Agile teams alongside designers and developers.

  • Ability to simplify complex ideas into clear, engaging content.

  • Familiarity with UX tools like Figma, Miro, or other collaborative platforms is a plus.

Qualifications and Certifications

Relevant qualifications and certifications will be required.

Travel Requirements

Up to 20%

Available for Work Visa Sponsorship?

No

Job Posting End Date

April 24, 2025

Get a free, confidential resume review.
Select file or drag and drop it
Avatar
Free online coaching
Improve your chances of getting that interview invitation!
Be the first to explore new UX Copywriter jobs in Johannesburg