Trainee Marketing Manager

Blueion Support Services; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An established industry player is seeking a dynamic individual to join their marketing team in Johannesburg. This role offers an exciting opportunity to develop innovative promotions and analyze data to drive customer engagement and financial performance. You will be involved in creating engaging marketing campaigns, managing creative teams, and evaluating campaign performance to enhance future strategies. If you are passionate about marketing and possess a keen analytical mindset, this is the perfect chance to grow your career in a vibrant environment that values creativity and collaboration.

Qualifications

• 0-3 years experience in an analytical role preferred.
• Strong IT skills, especially in Excel and Microsoft Office.

Responsibilities

• Develop promotions to drive customer deposits and analyze marketing data.
• Manage campaign execution and review performance metrics.

Skills

Analytical mindset

Continuous improvement

Attention to detail

Ability to innovate

Confidentiality and discretion

Effective communication

Education

Graduate Trainee / Internship

Tools

Excel

Microsoft Office

Job description

Job Location : Gauteng, Johannesburg
Deadline : April 26, 2025

Job Description

1. Developing promotions for various frequencies to drive customer deposits
2. Data analysis of marketing database to identify the core segment of the campaign
3. Generation of marketing campaign ideas and design briefs for trending US events and themes as well as religious and/or national celebrations
4. Management of copywriters and designers to ensure campaign brief is executed to an impeccable standard and on a timely basis
5. Design and implementation of direct mail and digital campaigns including the building of the campaign communications
6. Review of post campaign performance metrics to identify potential to increase future campaign performance
7. Development of cross marketing strategies and campaigns to increase overall financial performance of the casino brand group
8. Management of game content to maximise financial performance by leveraging new games releases and effectively promoting existing content
9. Creating engaging entertainment through the use of leaderboards and tournaments to drive customer engagement
10. Constantly evaluating content offering and utilising this to develop promotions and marketing content to drive customer deposits
11. Performing market research on the core customer base to generate entertaining and relevant marketing content
12. Testing hypotheses based on insights gained from previous campaigns and market research

SKILLS AND COMPETENCIES :

1. Analytical mindset
2. Attitude of seeking continuous improvement
3. Attention to detail, and tenacity to follow through and complete tasks
4. Ability to innovate
5. Confidentiality and discretion
6. Ability to communicate effectively with all levels of staff

MINIMUM JOB REQUIREMENTS :

1. 0-3 years work experience, preferably in an analytical role
2. Experience in data analysis beneficial
3. Strong IT skills, proficient in Excel, Microsoft Office
4. No Gaming experience and/or knowledge required
5. Graduate Trainee / Internship / SIWES jobs