Traditional Marketing Coordinator

Liham Consulting Pty (Ltd); Durban; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A dynamic consulting firm in Durban seeks a Marketing Specialist to develop and implement marketing strategies. The ideal candidate has 3-5 years of experience, strong skills in traditional marketing channels, and proficiency in Adobe tools. Responsibilities include ensuring brand consistency, managing budgets, and conducting market research.

Qualifications

• 3-5 years proven working experience in a marketing role.
• Own drivable car – Non negotiable.
• Strong understanding of traditional marketing channels.

Responsibilities

• Develop and implement traditional marketing strategies.
• Ensure brand consistency across all marketing touchpoints.
• Establish and maintain relationships with vendors and media.
• Manage budgets for traditional marketing activities.
• Conduct market research and competitor analysis.

Skills

Marketing strategy development

Brand consistency

Vendor management

Budget management

Market research

Event marketing

Adobe Photoshop

Adobe Illustrator

Canva

Education

Relevant completed tertiary qualification

Job description

Responsibilities

• Developing and implementing traditional marketing strategies in line with overall business objectives
• Ensuring brand consistency across all offline marketing touchpoints, including print media, signage, and merchandising.
• Establishing and maintaining strong relationships with external vendors, media houses, and printing partners to ensure quality and cost-effectiveness.
• Working with the Marketing Team Leader to develop and manage budgets for traditional marketing activities.
• Collaborating with the broader marketing team to integrate traditional marketing efforts with digital campaigns and communication strategies.
• Conducting market research and competitor analysis to refine marketing strategies and identify opportunities for growth.
• Planning and overseeing the execution of promotional campaigns, including advertising, sponsorships, and in-store activations.
• Facilitating company-wide communication initiatives, including newsletters, staff branding materials, and internal events.

Qualifications & Skills

• 3-5 years proven working experience
• Relevant completed tertiary qualification
• Own drivable car – Non negotiable
• Competency in Adobe Photoshop, Adobe Illustrator and Canva is a big bonus
• Strong understanding of traditional marketing channels, including print, outdoor advertising, and event marketing.

Suitable candidates will be contacted. If you do not get a response within 14 days, please consider your application unsuccessful.