Trade Marketing Manager

Ad Talent; Johannesburg; On-site; USD 50,000 - 80,000; Full time

Job summary

A dynamic FMCG company is seeking an experienced Marketing Manager to lead their marketing strategies across South Africa. This role involves driving comprehensive campaigns, managing budgets, and enhancing brand visibility in a competitive landscape. Ideal candidates will have 8+ years of FMCG marketing experience, with expertise in brand management and trade marketing. Join a collaborative environment focused on consumer engagement and innovative marketing solutions.

Qualifications

• 8+ years in FMCG marketing, preferably in beverages.
• Experience with key retailers and rural market activations.
• Strong leadership and agency management skills.

Responsibilities

• Develop and implement integrated marketing plans.
• Plan and execute traditional and digital campaigns.
• Maximize brand visibility and lead rural activations.

Skills

Trade Marketing

Brand Management

Digital Strategy

Retail Execution

Digital Marketing

SEO / SEM

Influencer Marketing

CRM Programs

Job description

A dynamic FMCG company with a diverse portfolio spanning beverages, confectionery, and personal care. We are committed to driving market penetration, category leadership, and consumer engagement across South Africa and Africa through data-driven, multi-channel marketing strategies.

Who We’re Looking For :

An experienced, strategic, and hands-on Marketing Manager with a solid FMCG background—particularly in beverages. You bring deep expertise in trade marketing, brand management, digital strategy, and retail execution. You’re a collaborative leader who thrives in a fast-paced environment and understands both formal and informal retail dynamics across South Africa.

Key Responsibilities :

Lead Marketing Strategy : Develop and implement integrated marketing plans aligned with overall business objectives.

Drive 360° Campaigns : Plan and execute traditional, digital, and in-store campaigns to build brand equity and drive sales.

Own Trade Marketing : Maximise brand visibility in modern and general trade; lead rural activations, promotions, and merchandising initiatives.

Digital & CRM Ownership : Manage digital marketing, influencer campaigns, CRM initiatives, and optimise e-commerce visibility.

Budget & Performance Management : Handle marketing budgets, track ROI, and report on campaign effectiveness using performance data.

Cross-functional Collaboration : Partner with sales, operations, and agency teams for seamless marketing execution.

Consumer Engagement : Lead brand activations, sponsorships, and events to drive awareness and engagement.

What You’ll Need :

Experience : 8+ years in FMCG marketing (preferably in beverages, confectionery, or personal care), with a strong track record in trade marketing and retail execution.

Retail Expertise : Experience working with key retailers such as Spar, Pick n Pay, Clicks, and Dischem; exposure to stokvels and rural market activations.

Digital & CRM Skills : Proven knowledge of SEO / SEM, paid media, influencer marketing, and loyalty / CRM programs.

Leadership : Strong cross-functional leadership and agency management skills; able to influence and drive collaboration across teams.

Commercial Acumen : Skilled in budgeting, financial planning, and using insights to drive business outcomes.

Results-Driven : Demonstrated success in delivering impactful campaigns, growing market share, and driving return on investment.

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Marketing Manager • Johannesburg, South Africa