Trade Marketing Manager

Pernod Ricard; Durban; On-site; ZAR 350,000 - 450,000; Full time

Job summary

A leading beverage company in KwaZulu-Natal, Durban, seeks an experienced Event Manager to oversee regional events and activations. You will develop annual activation plans, manage staff, ensure compliance with standards, and analyze the effectiveness of campaigns. The ideal candidate has at least 5 years of event management experience in a large FMCG environment and excels in budget management and stakeholder collaboration.

Qualifications

• At least 5 years of event management and marketing experience in a large FMCG company.
• Proven track record in managing large events and budgets.

Responsibilities

• Develop an annual event and activation plan for the region.
• Manage Tier 3 activations within the Region.
• Ensure compliance with health & safety regulations.
• Conduct post-event and campaign analysis.

Skills

Event Management

Marketing Strategy

Stakeholder Management

Budget Management

Negotiation

Education

Relevant tertiary qualification in marketing or business

Job description

Responsible for PRSA In Trade execution - Tier 1 & 2 campaign implementation & activations in the TIER 3 on-trade, as well as improved visibility in the off-trade across the Region including Off trade National Campaign implementation.

Key Duties and Responsibilities

Regional events and activations executed.

Develop an annual event and activation plan for the region

• Consultation with Brand Teams, Field Sales, Area Sales Director, and other interested parties.
• Plans aligned with PRSA strategy, focusing on maintaining and growing market share.
• Annual calendar of regional Tier 1 & 2 activities is created and followed (including Mid con).
• Manage Tier 3 activations within the Region.
• Provide quarterly feedback on all On & OFF trade activations.
• Manage and maintain the National Activity planner for the region.
• Consult key customers about activation plans.
• Adhere to key stakeholder requests for activations.
• Manage agency-related projects as required.

Oversee the execution of National & Regional activities within the Off Trade & On Trade.

• Ensure sufficient staffing (internal and external) at events.
• Staff align with brand image and target market.
• Ensure brand activators have adequate product knowledge.
• Manage activation POS with warehouse and Sales Teams.
• Prepare, deliver, and return POS items promptly.
• Report damaged POS to relevant teams.
• Execute activations according to brand & trade marketing standards.
• Ensure events comply with health & safety regulations.
• Implement Off Trade Campaigns timely.
• Implement POS as per guidelines.
• Remove and return post-campaign POS to Warehouse.
• Submit detailed post-campaign feedback.

Conduct post-event and Campaign analysis.

• Consult stakeholders on event/campaign success.
• Measure outcomes against objectives.
• Assess return on investment.
• Implement improvements for future planning and execution.
• Compile and send monthly feedback reports.

Understand brand strategies, marketing campaigns, and regional consumer and competitor trends.

Develop an understanding of the market.

• Identify opportunities related to products, markets, trends, and technologies.
• Track regional opposition activity.
• Analyze regional market share and sales data.
• Participate actively in Brand planning activities.

Manage 3rd party agencies effectively

• Spend adequate in-trade time with agencies.
• Provide coaching and development for agencies.
• Conduct monthly meetings with agency managers.
• Perform quarterly reviews with reports to the Area Sales Director.
• Analyze agency performance against targets.
• Brief campaigns to 3rd parties.
• Share post-campaign feedback from 3rd parties.

Handle requisitions, budgets, payments, and records efficiently.

Manage administrative documentation

• Process promotional liquor requisitions and manage stock.
• Return outstanding promotional stock to warehouse.
• Update budgets with expenditure.
• Follow up on outstanding payments.
• Code and forward invoices to Finance.

Maintain productive relationships with stakeholders.

Coordinate with sales, marketing, operations, finance, and Trade Marketing teams.

• Keep internal stakeholders informed of activities.
• Ensure stock availability.
• Forward invoices to Finance.

Collaborate with external agencies

• Brief vendors properly and ensure they operate within budget.
• Process payments to third-party providers timely.

Manage event budgets effectively for Tier 1, Tier 2, and Midcon.

Forecast expenses

• Make accurate forecasts.
• Prepare and approve budgets per policies.
• Control costs and identify savings.
• Ensure expenditures align with budgets.
• Provide variance analysis reports.

Key Competencies and Experience

Qualifications and Experience :

• Relevant tertiary qualification in marketing or business.
• At least 5 years of event management and marketing experience in a large FMCG company.
• Proven track record in managing large events and budgets.

Knowledge, Skills, and Attributes :

Functional and technical competencies

• Management of marketing teams, understanding market & environment, strategic thinking, results orientation, negotiation, promotion, merchandising, evaluation of activities, customer relationship management.
• Strategic vision, entrepreneurship, team management, people development, and alignment with company values.