Top 5 Content Types to Post On LinkedIn

Content360; Randburg; On-site; ZAR 25,000 - 45,000; Full time

Job summary

An innovative firm is seeking a creative content strategist to enhance its social media presence, particularly on LinkedIn. This role involves developing engaging content ideas and strategies that resonate with the B2B audience. You'll leverage your expertise in content creation and social media management to drive brand awareness and engagement. If you're passionate about crafting compelling narratives and optimizing content for performance, this opportunity is perfect for you. Join a dynamic team dedicated to delivering impactful social media solutions and take your career to the next level.

Qualifications

• Experience in creating engaging content for social media platforms.
• Strong understanding of LinkedIn demographics and content types.

Responsibilities

• Develop and manage social media content strategies for LinkedIn.
• Create and schedule posts, including native video and carousel content.

Skills

Content Creation

Social Media Management

B2B Marketing

Education

Bachelor's Degree in Marketing or Communications

Tools

LinkedIn

Social Media Analytics Tools

Job description

Are you struggling to come up with content ideas to share on social media? Want to know the content types that work best on LinkedIn?

Recent research carried out by Brafton has identified the most popular LinkedIn content types:

1. Third-party content
2. Native video
3. Text-only posts
4. Photography and illustrations

Additionally, recent studies indicate that carousel posts perform well on LinkedIn. You can create carousels by uploading a PDF with separate images on each page.

LinkedIn’s demographics make it an ideal platform for publishing highly relevant, shareable content, especially in the B2B space. Here is why:

See our infographic below for more details.

If you'd like to free up your time to work ON your business, contact us for social media management. We offer affordable package options.

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