Tertiary Education Consultant

Job Summary

Job Title: Tertiary Education Consultants

Reporting to: Campus Business Development Manager, National Direct Sales Manager & National Business Development Manager.

Salary: Basic salary, Petrol card for business related travel, Cell phone, Laptop, Commission & Incentives

Hours: 45 hours, Full Time, Normal Hours 08:00am to 16:30pm, Min two Saturdays per month 09:00am to 13:00pm or as required for school events / campus events

Location: Boksburg CTU Campus

Purpose of the Position: Tertiary Education Consultants promote the CTU Brand; build relationships with TOP FEEDER schools as specified and confirmed by Head Office.

Tertiary Education Consultants generate a marketing database by presenting to Grade 8 to 12 learners at various schools and events allocated to their region.

Tertiary Education Consultants create promotional events and functions on campus to generate sales.

Tertiary Education Consultants are required to create a strong presence at the various schools and the surrounding campus region.

Tertiary Education Consultants will market various school solutions in order to build strong relations with schools.

Duties & Responsibilities

a) School & Client Relations / Business Development

• Required to build relationships with key people at schools / teachers / principals / parents / prospective students
• Schedule and complete presentations to Grade 11 & 12 learners.
• Create opportunity for first contact with learners from Grade 8 to 10.
• Build relationships with funding and student loan organizations
• Address customer concerns and issues in a professional and timely manner.

b) Database / Lead Generation

• Responsible for booking school appointments with TOP FEEDER schools, present to Grade 11 and 12 learners.
• These bookings might be extended to earlier grades where and if required.
• Generate and manage the data collection against a given target
• Generate no less than 60 - 80% of school learners in the allocated region
• Ensure quick delivery of information cards to the campus after a presentation to ensure quick feedback to leads with all CTU information
• Create events and opportunities that will ensure high lead conversion
• Create a customer service / customer experience programme on campus that will ensure customer retention and minimize cancellation
• Work closely with the campus team, student advisors, facilitators to ensure maximum attendance at events that will secure enrolments

c) Overall Marketing & Generate Enrolments

• Drive brand loyalty.
• Execute marketing plans.
• Book appointments with schools | teachers | prospects and their parents
• Liaise with the student advisors as required for consultations & events
• Involved in the recruitment of the students for the next year intake
• Mining and contacting of the career database
• Scheduling appointments / consultations according to the school / campus targets set
• Contact with the database as required for events
• Work against strict activity and financial targets
• Keep in touch with the registered prospects once a month
• Registering and enrolling students monthly / quarterly against given targets
• Involved with awareness campaigns for the allocated region
• Attend and organize CTU CAMPUS events for example Open days & Open weeks
• Branding / awareness and CTU representation when and where required, together with Campus and Senior management
• Marketing various school solutions (i.e. Teacher training) in order to build sound school relations
• Attend trade shows and events to market product. / Overall awareness and presence at schools / events and region
• Overall promotion for the campus
• Create a CTU experience for current students (SRC / SSC / Student life) that will create a positive environment, referrals etc.
• Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits.
• Plan, organize, and execute marketing and sales programs.
• Act as the point person for outside, inside and partner sales teams.
• Work closely with marketing teams to create programs.
• Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
• Effective lead generation through school relations
• Generate leads and secure sales.
• Plan roadshows / enrolment drives at various distant locations
• Determine product / service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.
• Improve forecast performance of business through thorough understanding of underlying demand assumptions.
• Keep abreast of industry trends, competition, and new opportunities
• Develop field-marketing plans for improving sales and profitability.
• Assist the team in planning and scheduling marketing campaigns, tradeshows, conferences, industry meetings, etc.
• Recommend innovative and creative marketing approaches for revenue growth.
• Provide sales support and guidance to team for product positioning.
• Monitor field-marketing programs regularly to evaluate the efficiency and effectiveness.
• Be energetic and hardworking and should be able to communicate well with teachers, prospective students, current students and sponsors
• Research local competitors
• Record keeping of marketing workbook, stats and CRM
• Monitor and manage expenditures.
• Recommend marketing techniques and tactics based on changing business demands.

Skills

Core Competencies: Above average presentation skills, Building Rapport, Client / Customer Awareness, Integrity, Interpersonal Relations, Listening Skills, Organizing / Planning Ability, Personal Work Ethic

Position Competencies: Analytical Skills, Assertiveness, Attention to Detail, Computer Skills, Conflict Resolution Skills, Consultative Skills, Energy Level, Flexibility / Adaptability, Influencing Skills, Initiative, Innovation / Creativity, Leadership Skills, Learning Ability, Mentoring / Coaching, Motivation, Oral Communication, Problem Solving / Decision Making, Sensitivity, Tact, Team Skills, Technical Knowledge / Proficiency, Tenacity, Tolerance of Stress, Written Skills

Experience & Qualifications Required

Experience: Experience in academic advising or related careers in post-secondary education is preferred. Proficiency in Microsoft Office Suite.