Technical Sales Engineer — Bakeware & TracePan

Industrial Bakeware Company (Pty) Ltd; Cape Town; On-site; ZAR 400,000 - 600,000; Full time

Job summary

Industrial Bakeware Company (Pty) Ltd is seeking a Technical Sales Engineer in Cape Town to support the baking industry. The ideal candidate will engage with clients, deliver outstanding service, and drive business growth. Responsibilities include client management, technical support, and project coordination.

A degree in engineering and 3–5 years of sales experience are required. Proficiency in MS Office and a valid driver’s license are necessary. Join a dynamic team that fosters innovation and improvement.

Qualifications

• 3–5 years’ experience in technical sales or engineering within a manufacturing environment.
• Proven track record in business development and account management.
• Ability to interpret technical drawings and specifications.

Responsibilities

• Build and maintain relationships with key bakery clients.
• Conduct site visits to identify customer needs.
• Provide expert technical support and troubleshoot issues.
• Collect client feedback to drive product innovation.

Skills

Technical aptitude

Communication skills

Negotiation skills

Presentation skills

Education

National Diploma or Degree in Mechanical, Industrial, Chemical, or Manufacturing Engineering

Tools

MS Office (Word, Excel, PowerPoint)

CRM systems

Job description

Are you a technically minded sales professional with a passion for the baking industry? We are seeking a dynamic Technical Sales Engineer to join our team — someone who thrives on solving client challenges and providing innovative bakeware, coating, and TracePan system solutions.

In this role, you will combine sales expertise, technical knowledge, and project management to deliver exceptional customer service, drive business growth, and maintain long-term client partnerships across South Africa.

Key Responsibilities

Client Management & Sales

• Build and maintain strong relationships with key bakery clients.

• Conduct site visits and audits to identify customer needs and growth opportunities.

• Prepare quotations, proposals, and manage the full sales cycle from prospecting to after-sales support.

• Collaborate with the Draught Estimator to ensure accurate Bills of Materials (BOMs).

• Achieve monthly and annual sales and margin targets.

• Conduct market analysis and report on trends, competitors, and account performance.

Technical Support & Project Coordination

• Provide expert technical support on bakeware, coatings, and TracePan systems.

• Oversee installations, commissioning, and optimization of TracePan systems.

• Troubleshoot product or system issues efficiently.

• Coordinate with internal teams to ensure timely project delivery.

• Train bakery staff on product use and maintenance.

Product Innovation & Continuous Improvement

• Collect client feedback to assist with product and process innovation.

• Collaborate with the technical team on testing and developing new solutions.

• Identify and recommend process improvements both internally and at customer sites.

Administration & Reporting

• Maintain accurate documentation of client interactions, quotations, and project details.

• Submit weekly and monthly sales activity and forecast reports.

• Ensure compliance with company quality and safety standards.

Minimum Requirements

• National Diploma or Degree in Mechanical, Industrial, Chemical, or Manufacturing Engineering (or related field).

• 3–5 years’ experience in technical sales, production, or engineering within a manufacturing or industrial environment (baking industry experience advantageous).

• Proven track record in business development and account management.

• Strong technical aptitude and ability to interpret drawings and specifications.

• Excellent communication, negotiation, and presentation skills.

• Proficient in MS Office (Word, Excel, PowerPoint) and CRM systems.

• Valid driver’s license and willingness to travel nationally.