Systems Analyst

FirstRand group; Randburg; On-site; ZAR 450,000 - 600,000; Full time

Job summary

A financial services group in Randburg is seeking a Systems Analyst (GA4) to analyze website performance and marketing effectiveness using Google Analytics. The ideal candidate will have experience with GA4, strong analytical skills, and the ability to translate data insights into actionable recommendations. This role offers opportunities for collaboration and a dynamic work environment.

Benefits

Opportunities to network and collaborate

Challenging working environment

Access to innovative projects

Qualifications

• 3-5 years of experience working with Google Analytics 360 and GA4.
• Basic understanding of Google Tag Manager (GTM).
• Experience with SQL or similar querying languages.

Responsibilities

• Support the Business Analysis and Solutions Manager in analyzing website performance.
• Participate in defining project scope, timelines, and deliverables.
• Assist in implementing and maintaining web and app analytics roadmaps.

Skills

Strong analytical skills

Excellent communication skills

Experience with data visualization tools

Understanding of digital marketing principles

Ability to work independently

Education

Diploma equivalent to NQF Level 6 in a related field

Certificate in GA4

Tools

Google Analytics 360

Looker Studio

Google Tag Manager

SQL

Job description

Welcome to FNB Personal Segment Advisory and Suites, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.

As part of our talent team in FNB Personal Segment Advisory Suite, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change

As a Systems Analyst (GA4), you will support the Business Analysis and Solutions Manager in analyzing website performance, user behavior, and marketing campaign effectiveness, primarily using Google Analytics 4.

You will assist in implementing and maintaining web and app analytics roadmaps and configure audiences in collaboration with strategy teams to support paid display, search, social, and organic strategies across various clients.

You will participate in cross-functional collaboration with various teams across the agency and clients. This role requires vision, energy, passion, and a desire to learn, as well as the ability to work effectively with a diverse range of people.

Are you someone who can :

Participate in implementing strategic web and app analytics roadmaps :

• Assist in the setup, configuration, and ongoing maintenance of GA4 properties
• Extract, clean, and analyze data from GA4 to identify trends, patterns, and insights.
• Design and build custom reports and dashboards in Looker Studio to visualize data insights for various stakeholders
• Collaborate with marketing, development, and product teams to understand data requirements and deliver actionable insights.
• Translate data insights into actionable recommendations for A / B testing, website optimization, and marketing campaign effectiveness.
• Conduct basic audits of GA4 implementations to ensure data accuracy and integrity.
• Assist in identifying opportunities for website optimization and improved user experience
• Document all relevant projects and processes relating to analytics and provide ongoing support to internal stakeholders.
• Stay up-to-date with the latest GA4 features, best practices, and industry trends.

Project Management :

• Participate in the successful execution of Analytics projects across various digital marketing platforms (Google Ads, DV360, Facebook Ads, etc.).
• Participate in defining project scope, timelines, and deliverables.

You will be an ideal candidate if you :

• Diploma equivalent to NQF Level 6 in Marketing, Business, Statistics, Computer Science, or a related quantitative field?
• Certificate in GA4 would be advantageous
• 3 -5 years of experience working with Google Analytics 360 and GA4.
• Basic understanding of Google Tag Manager (GTM)
• Strong analytical skills with the ability to identify patterns, trends, and actionable insights from complex datasets.
• Excellent communication and presentation skills to effectively translate data insights to non-technical audiences.
• Experience with data visualization tools (e.g., Data Studio, Tableau).
• Experience with SQL or similar querying languages a plus.
• Strong understanding of digital marketing principles and best practices.
• Ability to work independently and on multiple projects simultaneously.
• Basic understanding of paid media (e.g., Google Ads, social media advertising) is advantageous

You will have access to :

• Opportunities to network and collaborate
• A challenging working environment
• Opportunities to innovate

We can be a match if you are :

• Adaptable and curious
• Analyse complex data sets
• Thrive in a collaborative environment

Apply now if you are interested in taking the next step. We look forward to engaging with you!

FNB respects your privacy and will process the information you have provided to us in accordance with our privacy notice

This notice highlights what information we collect, why we collect it, how we use it, who we may disclose it to and your rights regarding personal information. Please visit our website to view this notice.

Post

LI-LM8

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

11 / 07 / 25

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.