Supervisor I, Product Marketing

Lexisnexis (Proprietary) Limited Company; Johannesburg; On-site; ZAR 30 000 - 70 000; Full time

Job summary

An established industry player is seeking a dynamic Supervisor for Product Marketing. In this pivotal role, you will craft and execute innovative marketing strategies while analyzing market trends and competition. Your expertise will drive campaign success and enhance customer engagement, ensuring growth in product segments. The company values work-life balance and offers flexible working hours, wellbeing initiatives, and professional development opportunities. Join a forward-thinking organization where your contributions will shape the future of marketing in the software solutions sector.

Benefits

Flexible working hours

Wellbeing initiatives

Shared parental leave

Study assistance

Sabbaticals

Qualifications

• Significant experience in marketing and/or product management.
• Understanding of B2B sales and software solutions.

Responsibilities

• Conduct marketing and customer research for effective campaigns.
• Collaborate with team members to enhance product positioning.

Skills

Marketing Strategy

B2B Sales

Communication Skills

Customer Retention

Education

Bachelor's Degree in Marketing or related field

Job description

As Supervisor, Product Marketing, you will plan and implement marketing strategies and communication plans. To ensure success, you will research business trends, competition, and opportunities, and analyze campaign results.

Responsibilities

1. Marketing and customer research (Persona creation, competitor analysis, touch points).
2. Messaging and positioning of product segments.
3. Organizing campaigns and product launches.
4. Measuring and optimizing reach; conversions (lead generation), retention, satisfaction, and loyalty.
5. Contributing to segment growth through new sales, improved conversion rates, and retention.
6. Collaborating and communicating effectively with team members and stakeholders.

Requirements

• Significant experience in marketing and/or product management.
• Experience in B2B sales or understanding of the sales function, with a background in software solutions.
• Strong written and verbal communication skills.
• Ability to generate new sales and retain existing LexisNexis customers within specific segments.
• Proficiency with relevant concepts and processes.

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer appealing working prospects, including numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, to help you meet both your immediate responsibilities and long-term goals.

• Flexible working hours to help you work when you are most productive.