Strategy Specialist

Firstrand Bank Limited; Gauteng; On-site; ZAR 450,000 - 600,000; Full time

Job summary

Firstrand Bank Limited is seeking a Strategy Specialist for FNB's Personal Segment Advisory. The role involves digital strategy planning, cross-functional collaboration, and the development of omni-channel strategies leveraging tools like Google Marketing Platform. Ideal candidates will possess a relevant bachelor's degree and Google certifications, alongside experience in digital marketing. Apply now to join a dynamic team dedicated to effective change and innovation.

Qualifications

• 3-5 years of experience in digital marketing strategy.
• Google industry certifications (Google Ads, GMP products).

Responsibilities

• Developing and managing paid media strategies across all channels.
• Conducting market research and analyzing competitor strategies.
• Collaborating with internal teams and stakeholders.

Skills

Analytical Skills

Digital Strategy Planning

Audience Analysis

Data Interpretation

Cross-functional Collaboration

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Google Marketing Platform

Google Ads

Web Analytics Tools

Job description

Description Hello Future Strategy Specialist

Welcome to FNB Personal Segment Advisory and Suites, the home of the #changeables.

We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen. As part of our talent team in FNB Personal Segment Advisory Suite, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious.

Now's the time to imagine your potential in a team where experts come together and ignite effective change. As a Strategy Specialist with a focus on omni-channel strategies, you will utilize various digital tools like GMP (Google Marketing Platform) and social media to craft data-driven plans that reach customers across all touchpoints.

The Strategy Specialist within the Internet Capability team is responsible for planning and developing digital platform strategies, data, tech, AI, and campaign strategies within their portfolios. This includes constant cross-functional collaboration with several BUs and teams such as Channels, Sub Segments, Dynamic Decisioning, iDNA, BU Analytics, Retail and Commercial Sales, and Interactions Enablers for end-to-end data and campaign flows.

We seek someone with strong vision, energy, passion, and a desire to learn, capable of working effectively across diverse teams. Your responsibilities will include:

1. Digital Strategy Planning and Audience Analysis
2. Developing, managing, and monitoring paid media strategies across all channels and KPIs
3. Conducting market research to understand target demographics and online behavior
4. Analyzing competitor strategies
5. Developing overarching digital marketing goals aligned with business objectives
6. Crafting an omni-channel strategy integrating GMP, Display & Video, Google Ads, and social media platforms
7. Defining success metrics (KPIs) to track performance
8. Regular monitoring of campaign performance using analytics tools
9. Data and competitive analysis to identify areas for improvement
10. Understanding A/B testing frameworks
11. Collaborating with internal teams and stakeholders
12. Maintaining clear communication and supporting knowledge sharing
13. Staying updated on digital marketing trends and emerging opportunities

Ideal candidates will have:

• A bachelor's degree equivalent to NQF Level 7 in Marketing, Business, Communications, or related fields
• Google industry certifications (Google Ads, GMP products, social media)
• 3-5 years of experience in digital marketing strategy
• Experience with Google Ads and GMP products
• Strong analytical skills and experience interpreting data from GMP, social media, and web analytics tools

We offer opportunities to network, collaborate, innovate, and work in a challenging environment. If you are adaptable, curious, analytical, and thrive in a collaborative setting, apply now to take the next step.

We look forward to engaging with you! FNB respects your privacy and processes your information according to our privacy notice, which details what data we collect, why, how we use it, and your rights. Please visit our website to view this notice.

Note that applications will not be accepted after 11/07/2025. All appointments will align with FirstRand Group's Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities, and candidates may disclose disability information voluntarily. This information will be kept confidential unless required by law.