Strategy Specialist

Firstrand; Gauteng; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading company in the financial services sector is seeking a Strategy Specialist to develop and implement digital marketing strategies. The ideal candidate will have a strong background in digital marketing, analytics, and possess collaborative skills to thrive in a dynamic environment. The role is critical in shaping omni-channel strategies using tools like Google Marketing Platform to optimize campaign performance and drive customer engagement. Join a diverse team dedicated to innovation and effective change.

Benefits

Networking and collaboration opportunities

Challenging work environment

Opportunities for innovation

Qualifications

• 3-5 years in digital marketing strategy with successful campaign development.
• Experience with Google Ads, GMP products and social media.
• Strong analytical skills interpreting data from various channels.

Responsibilities

• Develop digital media strategies aligned with marketing goals.
• Conduct market research and analyze competitors.
• Collaborate with teams and maintain communication on digital trends.

Skills

Analytical skills

Digital marketing strategy

Collaboration

Adaptability

Curiosity

Education

Bachelor's degree (NQF Level 7) in Marketing, Business, Communications

Google industry certifications (Google Ads, GMP products)

Additional digital marketing qualifications

Tools

Google Marketing Platform

Google Ads

Analytics tools

Job description

Time left to apply : End Date : July 10, (6 days left to apply)

Job Requisition ID : R

Hello Future Strategy Specialist

Welcome to FNB Personal Segment Advisory and Suites, home of the #changeables.

We design for shapeshifters and deliver products and services that make us proud of our people who make it happen. As part of our talent team in FNB Personal Segment Advisory Suite, you'll be surrounded by diverse talents and an adaptable environment that encourages curiosity.

Now's the time to imagine your potential in a team where experts ignite effective change. The Strategy Specialist focuses on omni-channel strategies, utilizing digital tools like GMP (Google Marketing Platform) and social media to craft data-driven plans reaching customers across all touchpoints.

Responsibilities include planning and developing digital platform strategies, data, tech, AI, and campaign strategies within their portfolios. This role requires cross-functional collaboration with various BUs and teams within FRG, including Channels, Sub Segments, Dynamic Decisioning, iDNA, BU Analytics, Retail and Commercial Sales, and Interactions Enablers for data and campaign flows.

Key Responsibilities

1. Digital Strategy Planning & Audience Analysis: Develop, manage, and monitor paid media strategies aligned with marketing objectives, conduct market research, analyze competitors, and define KPIs.
2. Data & Competitive Analysis: Monitor campaign performance, analyze data for improvements, and understand A / B testing frameworks.
3. Collaboration & Communication: Work with internal teams, maintain clear communication, support knowledge sharing, and stay updated on digital trends.

Ideal Candidate Qualifications

• Bachelor's degree (NQF Level 7) in Marketing, Business, Communications, or related field.
• Google industry certifications (Google Ads, GMP products, social media).
• Additional digital marketing and analytical qualifications advantageous.

Experience & Skills

• 3-5 years in digital marketing strategy, with successful campaign development.
• Experience with Google Ads and GMP products, social media, Search, Display channels.
• Strong analytical skills with experience interpreting data from GMP, social media, and analytics tools.

Benefits

• Networking and collaboration opportunities.
• Challenging work environment.
• Opportunities for innovation.

We Seek Candidates Who Are

• Adaptable, curious, and analytical.
• Collaborative and thrive in team environments.

Application Deadline : 11 / 07 / 25

Please submit your application before this date. FNB supports employment equity and encourages candidates with disabilities to apply.

Disclose disability information voluntarily; confidentiality is maintained.

Additional Information: Introduce yourself to our recruiters via MyQ.