Strategic Social Content Lead for NIVEA & Eucerin SA

Publicis Groupe Africa Pty Ltd; Durban; On-site; ZAR 480,000 - 720,000; Full time

Job summary

Publicis Groupe Africa is seeking an experienced Social Media Content Manager to lead the social ecosystem for NIVEA and Eucerin South Africa. The role combines strategic thinking with hands-on execution to ensure brands stay relevant, credible and impactful across platforms.

You will guide creators, oversee community management, and drive Always-On content, performance and culture-driven storytelling, working with creative, strategy, media, PR and client teams.

Qualifications

• 5+ years in social media, content marketing or digital communications.
• Experience leading or managing social media teams.
• Strong track record delivering relevant, high-performing social content.

Responsibilities

• Lead social leadership & strategy for brands across platforms.
• Oversee Always-On content strategies, calendars and pillars.
• Manage community engagement and tone of voice.
• Guide creator content briefs and oversee influencer partnerships.
• Analyze performance and optimize strategies monthly.

Skills

Social strategy

Team leadership

Content creation

Community management

Cultural relevance

Analytics & reporting

Education

Degree in Marketing/Communications

Tools

Meta Business Suite

TikTok Business Centre

Sprinklr

Sprout Social

Hootsuite

Brandwatch

Job description

Publicis Groupe Africa is seeking an experienced Social Media Content Manager to lead the social ecosystem for NIVEA and Eucerin South Africa. The role combines strategic thinking with hands-on execution to ensure brands stay relevant, credible and impactful across platforms.

You will guide creators, oversee community management, and drive Always-On content, performance and culture-driven storytelling, working with creative, strategy, media, PR and client teams.