Starke Ayres : Sales Representative

Plennegy (Pty) Ltd.; Kempton Park; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading African specialist in seeds is seeking a Retail Sales Representative based in Kempton Park. The successful candidate will maximize sales returns through strategic customer engagement and product promotion. Responsibilities include developing business plans, achieving sales targets, and maintaining strong customer relationships. This role requires proactive communication and problem-solving to enhance retail sales and customer satisfaction.

Responsibilities

• Develop joint business plans for key customers and sales plans for other customers.
• Implement and monitor strategies weekly, monthly, quarterly, and annually.
• Achieve monthly, quarterly, and annual sales targets consistently.
• Drive market penetration through sound commercial discussions and negotiations.
• Identify priority products in your area, phased annually, seasonally, and monthly.
• Identify priority customers aligned with product priorities.
• Regularly canvass existing and potential customers according to pre-determined routes and schedules.
• Update customers with product information, price lists, point of sale materials, and specials.
• Promote priority products based on customer needs and product benefits.
• Ensure correct and timely execution of orders.
• Maintain regular contact with customers, pre-empt issues, and address problems efficiently.
• Provide advice and information to maximize product utilization.
• Conduct in-store customer training to stimulate retail sales.
• Resolve customer complaints through investigation, solution development, and reporting.
• Act professionally and responsibly, fostering goodwill and a positive company image.
• Identify and develop promotional and advertising opportunities, ensuring ROI.
• Participate in planning and executing exhibitions, displays, and in-store promotions within budget.
• Distribute promotional materials such as brochures, posters, and samples.
• Ensure high standards for shelf displays, negotiate pricing, and manage stock rotation and removal of expired stock.
• Sourcing prime display spots and erecting stands during key seasons.
• Implement all promotions negotiated with head office.

Job description

Starke Ayres is the leading African specialist and global supplier of premium vegetable, flower, and lawn seed varieties for both commercial and home gardening. We are seeking a Retail Sales Representative based in Kempton Park. The role aims to maximize sales returns from our approved product range within the framework of company policies.

Responsibilities:

1. Develop joint business plans for key customers and sales plans for other customers.
2. Implement and monitor strategies weekly, monthly, quarterly, and annually.
3. Achieve monthly, quarterly, and annual sales targets consistently.
4. Drive market penetration through sound commercial discussions and negotiations.
5. Identify priority products in your area, phased annually, seasonally, and monthly.
6. Identify priority customers aligned with product priorities.
7. Regularly canvass existing and potential customers according to pre-determined routes and schedules.
8. Update customers with product information, price lists, point of sale materials, and specials.
9. Promote priority products based on customer needs and product benefits.
10. Ensure correct and timely execution of orders.
11. Maintain regular contact with customers, pre-empt issues, and address problems efficiently.
12. Provide advice and information to maximize product utilization.
13. Conduct in-store customer training to stimulate retail sales.
14. Resolve customer complaints through investigation, solution development, and reporting.
15. Act professionally and responsibly, fostering goodwill and a positive company image.
16. Identify and develop promotional and advertising opportunities, ensuring ROI.
17. Participate in planning and executing exhibitions, displays, and in-store promotions within budget.
18. Distribute promotional materials such as brochures, posters, and samples.
19. Ensure high standards for shelf displays, negotiate pricing, and manage stock rotation and removal of expired stock.
20. Sourcing prime display spots and erecting stands during key seasons.
21. Implement all promotions negotiated with head office.