Sr. Programmatic Media Buyer

The Global Talent Co.; Johannesburg; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company specializing in remote B2B solutions is seeking a Senior Programmatic Media Buyer who will drive global advertising initiatives. This role involves strategic decision-making on media buying, campaign management, and mentoring junior traders. Successful candidates will demonstrate extensive experience and a passion for data-driven marketing.

Qualifications

• 10+ years of experience in programmatic media buying or trading.
• Demonstrated mastery with major DSPs and SSPs.
• Proven success in optimizing campaigns for various performance metrics.

Responsibilities

• Own end-to-end programmatic strategy across multiple channels.
• Manage multimillion-dollar budgets and optimize campaigns.
• Translate insights into actionable reports for stakeholders.

Skills

Analytical Skills

Programmatic Media Buying

Communication

Budget Management

Tools

Excel

Looker Studio

DSPs

SSPs

Job description

Sr. Programmatic Media Buyer

Full-Time | Remote | 10+ years of experience

About Us

At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

You will join a fast-growing B2B SaaS company that is transforming the way organizations connect and collaborate with their distributed teams. Focused on elevating internal communications, this innovative platform enables companies to build culture, increase alignment, and boost engagement—no matter where their people are located. Driven by a passion for solving real workplace challenges, they are building intuitive, scalable tools that empower people-first companies to thrive in a remote and hybrid world.

The Role

As our Senior Programmatic Media Buyer, you will be the strategic and hands‑on owner of our global programmatic advertising initiatives. You’ll shape full‑funnel media plans, turn data into performance gains, and partner with industry‑leading DSPs, SSPs, and data providers to keep our campaigns—and our clients—ahead of the curve. If you thrive in a high‑growth, high‑autonomy environment and love squeezing every drop of value from data, we’d love to meet you.

Key Responsibilities

• Own end‑to‑end programmatic strategy and execution across CTV, display, video, mobile, and emerging channels.
  

• Activate and optimize campaigns in leading DSPs (e.g., The Trade Desk, DV360, MediaMath, Xandr) to exceed ROAS, CPA, CPM, VCR, and other performance goals.
  

• Negotiate premium inventory and private marketplace deals (PMP, PG) with top SSPs (Magnite, PubMatic, Index Exchange, FreeWheel).
  

• Manage multimillion‑dollar budgets across regions and verticals, reallocating spend in real‑time based on data signals.
  

• Build audience frameworks using first‑, third‑, and contextual data to inform creative, bidding, and frequency tactics.
  

• Translate insights into clear, actionable reports for stakeholders in sales, product, data, and creative.
  

• Safeguard brand and user privacy by staying current on GDPR, CCPA, ad‑verification, fraud prevention, and identity‑resolution solutions (UID2.0, ID5, etc.).
  

• Mentor junior traders and contribute to process automation, tool evaluation, and best‑practice documentation.
  

Requirements

• 10+ years of experience in programmatic media buying or trading.
  

• Demonstrated mastery of programmatic media buying (hands‑on keys) with several major DSPs and SSPs.
  

• Deep knowledge of OpenRTB, header bidding, SPO, and programmatic deal structures (PMP, PG).
  

• Proven success optimizing campaigns for performance metrics at scale—ideally across CTV, OTT, and digital video.
  

• Strong analytical toolkit: Excel/Sheets, Looker Studio or similar BI, plus familiarity with pixel‑based and server‑side tracking.
  

• Excellent communication skills to translate data into compelling recommendations for both technical and non‑technical partners.
  

• Comfortable—and energized—by a fast‑moving, results‑driven culture.
  

Nice to Have

• Cross‑device retargeting experience and familiarity with AI‑powered optimization or media‑automation platforms.
  

• Background in e‑commerce, DTC, or entertainment verticals.
  

• Agency, adtech, or consultancy experience.
  

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.