Sportstyle Marketing Manager

Puma; Cape Town; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

PUMA in South Africa seeks a Sportstyle Marketing Manager to translate global Sportstyle strategy into a locally resonant, season-focused plan. You will lead campaigns, launches, collaborations and talent partnerships, ensuring alignment across social, digital, retail, PR and experiential channels.

The role requires a strong network in SA fashion, music, entertainment and streetwear, plus a knack for cultural trends and commercial awareness.

Qualifications

• 5+ years of relevant experience in brand marketing, Sportstyle or related field.
• Experience managing integrated campaigns, product launches or cultural activations.
• Proven ability to identify emerging talent and culture opportunities in SA.
• Strong relationship management and project execution skills.
• Ability to manage budgets, contracts, and content approvals.

Responsibilities

• Develop a localized seasonal Sportstyle marketing strategy aligned with global priorities.
• Lead cross-functional planning to deliver campaigns on brand and on time.
• Manage talent networks, partnerships, and cultural collaborations.
• Oversee product seeding programs for authentic brand visibility.
• Coordinate high-quality content across social, digital, retail, PR and experiential channels.
• Plan and execute Sportstyle campaigns, launches and collaborations.
• Deliver impactful events and experiences to amplify reach.
• Track budgets and supplier performance for cost-efficient delivery.
• Report on campaign performance to drive insights and improvements.

Skills

Brand marketing

Sportstyle

Fashion

Influencer marketing

Education

Marketing/Communications degree

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

The Sportstyle Marketing Manager will be responsible for translating PUMA’s global Sportstyle strategy into a locally relevant, seasonally focused marketing plan for South Africa.

The role will lead the planning and execution of Sportstyle campaigns, product launches, collaborations, talent partnerships, product seeding, events and cultural activations. Working closely with local and global colleagues, the Sportstyle Marketing Manager will ensure that PUMA’s seasonal priorities are delivered consistently across social, digital, retail, PR, experiential and partner channels.

A critical part of the role is to build and manage a locally relevant network of entertainment, fashion, music, lifestyle, creator and sport-culture talent. The successful candidate must have a strong understanding of the South African cultural landscape, established industry connections, and the curiosity and ability to identify emerging talent and new cultural opportunities.

The role requires a combination of cultural intelligence, relationship management, creative judgement, commercial awareness and disciplined project execution.

KEY PERFORMANCE INDICATORS

Seasonal Sportstyle Strategy

Develop and execute a localized seasonal Sportstyle marketing strategy that aligns global priorities with South African consumer, cultural, and commercial objectives.

Cross-Functional Planning and Execution

Lead cross-functional collaboration and project execution to ensure Sportstyle campaigns are delivered on time, on brand, and against agreed objectives.

Entertainment, Culture and Sportstyle Assets

Manage and maximize PUMA’s portfolio of talent, creators, and cultural partnerships to enhance brand relevance and campaign impact.

Talent Identification and Cultural Intelligence

Identify emerging cultural trends, communities, and talent opportunities that strengthen PUMA’s connection with South African consumers.

Product Seeding

Oversee strategic product seeding programs that drive authentic brand visibility, influence, and engagement through targeted recipients

Social and Campaign Content

Coordinate the creation, approval, and distribution of high-quality content that supports Sportstyle campaigns and brand storytelling.

Campaigns, Launches and Collaborations

Lead the planning and execution of Sportstyle campaigns, launches, and collaborations across all consumer touchpoints.

Events and Experiences

Develop and deliver impactful brand events and experiences that create consumer engagement and amplify campaign reach.

Budget and Operational Management

Manage marketing budgets, suppliers, and operational processes to ensure effective, compliant, and cost-efficient campaign delivery.

Reporting and Performance Measurement

Monitor, analyze, and report on campaign performance to measure results, generate insights, and support continuous improvement.

Experience and Knowledge

• Relevant tertiary qualification in Marketing, Communications, Brand Management, Business, Fashion or a related field.
• Valid Drivers Licence
• 5 years+ Relevant experience in brand marketing, Sportstyle, fashion, streetwear, entertainment marketing, influencer marketing, cultural marketing or a related discipline.
• Demonstrated experience managing integrated campaigns, product launches or cultural activations.
• Experience working with talent, creators, celebrities, athletes, agents, managers, stylists or entertainment partners.
• Experience managing contracts, rights, deliverables and content approvals.
• Practical experience in product seeding, social-media campaigns and content production.
• Experience managing events, suppliers, production partners and agencies.
• Strong project-management, budget-management and reporting capabilities.
• A clear understanding of the South African consumer and cultural landscape.
• Existing connections across South African fashion, music, entertainment, sport, creator or streetwear communities would be a strong advantage.
• Demonstrated ability to discover, assess and build relationships with emerging talent is essential.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.