Sports Marketing Manager

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Professional development

Flexible schedule

Event access

Job summary

Placements24 is seeking a Sports Marketing Manager to lead remote marketing efforts for sports properties, driving brand visibility and revenue through digital and traditional channels.

You will build and execute innovative campaigns, analyze trends, and foster partnerships with media, sponsors, and influencers while coordinating with cross-functional teams in a remote environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 4 years in sports marketing or brand management.
• Strong understanding of digital marketing tools.

Responsibilities

• Develop and implement comprehensive marketing strategies for sports events, athletes, and brands.
• Manage digital marketing channels including social media, content, email, and paid ads.
• Identify and cultivate strategic partnerships with media outlets, sponsors, and influencers.
• Analyze marketing campaign performance, market trends, and competitor activities.
• Coordinate with internal teams to ensure brand consistency across initiatives.

Skills

Marketing strategy

Digital marketing

Campaign management

Stakeholder collaboration

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Job description

About the Role

Our client is seeking a creative and results-oriented Sports Marketing Manager to spearhead their marketing efforts from a remote location. This role is crucial in developing and executing innovative marketing strategies that enhance brand visibility, engage fan bases, and drive revenue for various sports properties. You will be responsible for managing campaigns across digital and traditional channels, fostering strategic partnerships, and analyzing market trends to ensure our client remains at the forefront of the sports industry. This is a unique opportunity to shape brand narratives and connect with audiences globally, working within a supportive and forward-thinking remote team.

Key Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns for sports events, athletes, and brands, focusing on audience engagement and brand growth.
• Manage digital marketing channels, including social media, content marketing, email campaigns, and paid advertising, to maximize reach and impact.
• Identify and cultivate strategic partnerships with media outlets, sponsors, and influencers to expand brand presence and create collaborative opportunities.
• Analyze marketing campaign performance, market trends, and competitor activities to identify areas for improvement and optimize future strategies.
• Coordinate with internal teams, including creative services and sales, to ensure brand consistency and alignment across all marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of experience in sports marketing or brand management, preferably with a focus on digital strategies.
• Proven track record of developing and executing successful marketing campaigns that achieve measurable results.
• Strong understanding of the sports industry, current marketing trends, and digital marketing tools.
• Excellent project management, communication, and interpersonal skills, with the ability to collaborate effectively in a remote environment.

Benefits

• Competitive annual salary and potential for performance-based incentives.
• Comprehensive health, dental, and vision insurance coverage.
• Generous allowance for professional development and continuous learning.
• Flexible work schedule and the ability to work from anywhere.
• Access to exclusive sports events and networking opportunities.