Sports Marketing & Activation Specialist

ASICS EMEA; Wes-Kaap; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Join ASICS as a Sports Marketing & Activation Specialist in Cape Town, where you will drive impactful market activation plans. Foster relationships with athletes and drive brand preference through innovative local initiatives in the vibrant South African sports scene. Your expertise and passion for sports will contribute to a brighter, more inclusive future at ASICS.

Qualifications

• 3-5 years’ experience in Sports Marketing and marketing activations.
• Understanding of the South African market dynamics.
• English language skills; local languages preferred.

Responsibilities

• Develop activations for local initiatives in sports marketing.
• Manage execution of local events and campaigns.
• Support local relationships with athletes and teams.

Skills

Project management

Communication

Relationship-building

Results-driven mindset

Passion for sports

Education

Bachelor’s degree in marketing or equivalent

Job description

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey

As Sports Marketing & Activation Specialist located at ASICS South Africa Office in Cape Town, you will play an important role in building and executing impactful local market activation plans. You’ll connect our brand with athletes, events, and key partners to drive preference, recommendations, and loyalty. You will work across several categories and have South Africa as your field of play. You will also work closely with cross-functional teams to ensure all initiatives are integrated and deliver measurable results for the business.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step. In the role, you’ll be part of our South Africa Marketing Team, and report into the Marketing Lead.

Your key responsibilities will be:

• Developing activations for local initiatives in line with South Africa and EMEA focus areas and the overall campaign calendar taking into account local consumer insights and business needs.
• Integrating and amplifying local events and sports marketing assets, e.g. marathons, other running events, tournaments, PR events and athletes to drive recommendations and trial opportunities.
• Managing the execution of local events and campaigns integrating all touchpoints to create a consistent and engaging consumer experience.
• Communicates and coordinates local market activities with event agencies, and other stakeholders.
• Supporting local relationships with athletes, teams and federations, communicating local market insights and requirements to the regional Sports Marketing Asset Specialists.
• Communicating and coordinating local market strategy and activities with PR agencies, and Regional PR leads.
• Coordinating and amplifying reviews and recommendations across all marketing channels and materials.
• Identifying potential partners to develop activation plans that build brand preference and help drive reviews and recommendations.
• Maintaining monthly budget tracker for assigned activities, reporting actual versus budgeted spend.

You have the following skills:

• 3-5 years’ experience in Sports Marketing and marketing activations, preferably sporting goods or FMCG.
• Bachelor’s degree or degree from a higher vocational education within marketing or equivalent field.
• Project management skills, with the ability to balance multiple priorities.
• An understanding of the South African market and its unique dynamics.
• Exceptional communication and relationship-building skills.
• A results-driven mindset, with a focus on delivering measurable impact.
• You have a clear passion for sports.
• You have a natural ability to connect with, and influence a variety of stakeholders. You are comfortable in presenting to a wide audience.
• A holder of a clean driving license and flexibility to travel (able to work weekends and after hours if needed)
• English language skills (spoken and written). Preferably also knowledge of local languages.
• You have interest and ability to travel frequently across the South African region.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.