Sports Marketing & Activation Specialist

Asics Italia S.R.L.; Cape Town; On-site; ZAR 300,000 - 500,000; Full time

Job summary

Join ASICS as a Sports Marketing & Activation Specialist in Cape Town, playing a crucial role in executing marketing initiatives and connecting brand experiences with athletes. This role requires 3-5 years in sports marketing and a passion for sports, aiming to inspire movement across South Africa.

Qualifications

• 3-5 years of experience in Sports Marketing or marketing activations.
• Understanding of the South African market dynamics.
• Fluency in English and preferably local languages.

Responsibilities

• Develop and execute local market activation plans.
• Manage local events and sports marketing assets.
• Coordinate market activities with stakeholders.

Skills

Communication

Project Management

Marketing Activation

Sports Passion

Relationship Building

Results-Driven Mindset

Education

Bachelor’s degree in Marketing or equivalent

Job description

Sports Marketing & Activation Specialist

Be part of a movement that moves the world
At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey
As Sports Marketing & Activation Specialist located at ASICS South Africa Office in Cape Town, you will play an important role in building and executing impactful local market activation plans. You’ll connect our brand with athletes, events, and key partners to drive preference, recommendations, and loyalty. You will work across several categories and have South Africa as your field of play. You will also work closely with cross-functional teams to ensure all initiatives are integrated and deliver measurable results for the business.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.In the role, you’ll be part of our South Africa Marketing Team, and report into the Marketing Lead.

Your key responsibilities will be:

• Developing activations for local initiatives in line with South Africa and EMEA focus areas and the overall campaign calendar taking into account local consumer insights and business needs.
• Integrating and amplifying local events and sports marketing assets, e.g. marathons, other running events, tournaments, PR events and athletes to drive recommendations and trial opportunities.
• Managing the execution of local events and campaigns integrating all touchpoints to create a consistent and engaging consumer experience.
• Communicates and coordinates local market activities with event agencies, and other stakeholders.
• Supporting local relationships with athletes, teams and federations, communicating local market insights and requirements to the regional Sports Marketing Asset Specialists.
• Communicating and coordinating local market strategy and activities with PR agencies, and Regional PR leads.
• Coordinating and amplifying reviews and recommendations across all marketing channels and materials.
• Identifying potential partners to develop activation plans that build brand preference and help drive reviews and recommendations.
• Maintaining monthly budget tracker for assigned activities, reporting actual versus budgeted spend.

You have the following skills:

• 3-5 years’ experience in Sports Marketing and marketing activations, preferably sporting goods or FMCG.
• Bachelor’s degree or degree from a higher vocational education within marketing or equivalent field.
• Project management skills, with the ability to balance multiple priorities.
• An understanding of the South African market and its unique dynamics.
• Exceptional communication and relationship-building skills.
• A results-driven mindset, with a focus on delivering measurable impact.
• You have a clear passion for sports.
• You have a natural ability to connect with, and influence a variety of stakeholders. You are comfortable in presenting to a wide audience.
• A holder of a clean driving license and flexibility to travel (able to work weekends and after hours if needed)
• English language skills (spoken and written). Preferably also knowledge of local languages.
• You have interest and ability to travel frequently across the South African region.

Life at ASICS
When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.