Specialist: Search Engine Optimisation (SEO)

Capitec Bank Ltd.; Stellenbosch; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading banking institution is seeking an SEO Specialist to enhance website visibility and organic traffic through data-driven SEO strategies. Responsibilities include optimizing SEO elements, conducting analyses, and collaborating with various teams. The ideal candidate has 3-5 years of SEO experience, a relevant degree in Information Technology or Marketing, and experience in a banking environment.

Qualifications

• 3-5 years of experience in SEO, digital marketing or related field with a proven track record of driving organic growth.
• Strong experience in on-page, off-page and technical SEO across various industries.
• Experience in a banking/financial services environment.

Responsibilities

• Develop and execute data-driven SEO strategies to enhance website visibility and organic traffic.
• Conduct keyword and competitor analysis.
• Collaborate with content, development, and marketing teams to implement best practices.

Skills

SEO strategies

Data analysis

On-page SEO

Off-page SEO

Technical SEO

Keyword analysis

Performance monitoring

Education

Relevant degree in Information Technology or Marketing

Tools

Google Search Console

GA4

SEMrush

Job description

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The SEO Specialist is responsible for developing and executing data-driven SEO strategies to enhance website visibility, organic traffic, and user experience. This role involves optimising on-page, off-page, and technical SEO elements, conducting keyword and competitor analysis, and collaborating with content, development, and marketing teams to implement best practices. The specialist will monitor performance using tools like Google Search Console, GA4, and SEMrush, providing actionable insights and recommendations to improve search rankings and drive business growth. With a strong analytical mindset and technical expertise, the SEO Specialist ensures continuous optimisation to align with search engine algorithms and business objectives.

Experience

• 3-5 years’ experience in SEO, digital marketing or related field with a proven track record of driving organic growth.
• Strong experience in on-page, off-page and technical SEO across various industries and business models
• Experience gained in a banking/financial services environment
• Experience gained in a large corporate environment

Qualifications (Minimum)

• A relevant degree in Information Technology or Marketing

Qualifications (Ideal or Preferred)

Knowledge

• Various technology infrastructures (CSS, Firewalls, IDS/IPS, Web-Proxy.)
• Digital marketing platforms and technologies and how content is created and distributed on these channels.
• Understanding of writing, designing, editing, proofing in respect of websites
• Website maintenance
• Communications practices and principles
• Digital communication tools, practices, principles and methods
• Website risk, compliance and security management

Capitec Bank is an authorised financial services provider (FSP 46669) and registered credit provider (NCRCP13). Capitec Bank Limited Reg. No: 1980/003695/06