Specialist: PR Lead

Capitec; Stellenbosch; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player seeks a dynamic PR Lead to drive strategic initiatives that enhance brand reputation and stakeholder engagement. You'll lead impactful communication strategies, manage media relations, and oversee crisis communication efforts. This role is crucial in positioning the bank as a trusted financial institution through proactive media engagement and integrated PR campaigns. Join a forward-thinking team committed to making a positive difference for clients and employees alike, where your contributions will directly influence the company's growth and success.

Qualifications

• 4+ years of experience in PR or corporate communication.
• Proven experience in crisis communication and reputation management.

Responsibilities

• Develop and maintain relationships with media and industry influencers.
• Plan and execute PR campaigns supporting brand initiatives.

Skills

Verbal and written communication skills

Media relations expertise

Strategic thinking

Leadership and team management

Analytical and reporting skills

Project management

Education

Bachelor’s Degree in Public Relations

Postgraduate Qualification in Corporate Communication

Job description

Join Us in Becoming the Best Banking Group in the World!!

We appoint energized and motivated people for their potential and continuously look for talented, driven individuals to help us innovate and evolve. That is why we focus on finding the right people for the right jobs. We love what we do because we focus on making a positive difference for our clients and employees. Our company DNA is built around talented and committed teams dedicated to build a brand that we are proud of and earns the trust of our clients.

Who We Are

We are a bank, but we’re much more than that. We believe that banking is about enabling people to control their financial lives through banking that is simplified, accessible, affordable, and delivered through a personal experience. By helping our clients manage their financial lives better, we enable them to live better.

Why choose Us

At Capitec, we offer our best by living up to our CEO values in every situation – we always put the Client first, act with Energy and take Ownership. And to support people in being their best, our Employee Value Proposition offers every value to all team members through cohesive teams, growth opportunities as well as employee benefits and savings. We make it a priority to ensure that each member of the Capitec team feels welcome, valued, focused, and has the opportunity to grow.

About the role

As a PR Lead at Capitec Bank, you will lead the development and execution of strategic PR initiatives that strengthen brand reputation, enhance stakeholder engagement, and build strong media relationships.

In this role, you will provide subject matter expertise and technical guidance to drive impactful communication strategies that align with the bank’s corporate objectives. You will work closely with internal teams and external partners to shape compelling narratives, manage reputational risks, and ensure consistent messaging across all public-facing channels.

Your focus will be on positioning Capitec as a trusted and innovative financial institution through proactive media engagement, thought leadership opportunities, and integrated PR campaigns that resonate with key audiences.

Key Performance areas:

Media Relations & Reputation Management

• Develop and maintain strong relationships with media, journalists, and key industry influencers.
• Serve as the primary point of contact for press inquiries, interviews, and corporate announcements.
• Manage crisis communication efforts, ensuring the organization responds proactively and strategically to public relations risks.

Content & Brand Communication

• Oversee the development of press releases, speeches, and executive communication materials.
• Align PR messaging with brand positioning, corporate values, and strategic goals.
• Ensure storytelling consistency across all communication channels, including traditional and digital media.

Campaign Development & Execution

• Plan and execute PR campaigns that support brand initiatives, product launches, and corporate events.
• Collaborate with marketing teams to integrate PR efforts with broader marketing strategies.
• Measure the effectiveness of PR campaigns and provide actionable insights for continuous improvement.

Stakeholder & Crisis Communication

• Develop communication strategies to address stakeholder concerns, ensuring transparency and engagement.
• Monitor industry trends, public sentiment, and competitor activity to identify potential risks or opportunities.
• Create and implement crisis response plans, ensuring quick and effective communication during critical situations.

Our ideal candidate has:

• Minimum 4+ years of experience in PR, corporate communication, or media relations.
• Proven experience in crisis communication and reputation management.
• Strong background in PR strategy development and stakeholder engagement.
• Knowledge of digital PR trends, social media influence, and content strategy.
• Experience working in financial services or corporate environments (advantageous).
• Minimum 3+ years of experience at a PR agency.

Qualifications (Minimum)

• Bachelor’s Degree in Public Relations, Communication, Journalism, or a related field.

Qualifications (Advantageous)

• Postgraduate Qualification (advantageous) in Corporate Communication, Marketing, or Business Administration.

Skills

• Excellent verbal and written communication skills (including press releases and speechwriting).
• Media relations expertise – strong network with journalists, editors, and industry influencers.
• Strategic thinking and problem-solving – Aligning PR strategies with corporate objectives.
• Leadership and team management – proven ability to mentor and guide a PR team.
• Analytical and reporting skills – ability to measure PR impact and provide insights.
• Project management – ability to oversee multiple PR initiatives simultaneously.

If you are interested in being part of this dynamic team, on a mission to build the best financial services group in the world through unlocking the potential of its people, please apply. We would love to hear from you!

Capitec is committed to diversity and, where feasible, all appointments will support the achievement of our employment equity goals.

• Conditions of Employment

Clear criminal and credit record