Specialist: Paid Media Platform (Programmatic)

Capitec Bank; Stellenbosch; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading financial institution in Stellenbosch is seeking a Paid Media Platform Specialist. This role involves developing and optimising data-driven digital media campaigns across various platforms. Ideal candidates will have strong analytical skills and 3-5 years of experience in digital media buying. A relevant qualification in Digital Marketing is required. Join a collaborative team focused on maximising performance and ROI.

Qualifications

• 3-5 years experience in digital media buying, programmatic advertising, and paid search.
• Proven experience applying strong analytical skills with various platforms.
• Experience in developing media plans, performance reports, and actionable insights.

Responsibilities

• Develop, execute, and optimise data-driven digital media campaigns.
• Ensure accurate tracking and compliance with platform policies.
• Collaborate with cross-functional teams to enhance campaign effectiveness.

Skills

Analytical Skills

Communication Skills

Planning, organising, and coordination skills

Presentation Skills

Problem-solving skills

Education

Relevant qualification in Digital Marketing

Tools

Google Ads

DV360

CM360

Meta Ads Manager

GTM

GA4

LookerStudio

AppsFlyer

Salesforce

Job description

Purpose Statement

The Paid Media Platform Specialist is responsible for developing, executing, and optimising data-driven digital media campaigns across programmatic, search, and social platforms to maximise performance and ROI.

This role involves audience targeting, budget allocation, performance analysis, and continuous optimisation using platforms like DV360, CM360, Google Ads, and Meta Ads Manager. The specialist ensures accurate tracking, compliance with platform policies, and alignment with business objectives while collaborating with cross-functional teams to enhance campaign effectiveness through actionable insights and data-driven strategies.

Experience

• 3-5 years experience in digital media buying, programmatic advertising, and paid search
• Proven experience applying strong analytical skills with platforms like GTM, GA4, LookerStudio, AppsFlyer/similar app attribution platforms, and third-party measurement tools
• Experience in developing media plans, performance reports, and actionable insights
• Efficient in conversion tracking, attribution modelling, and audience segmentation
• Salesforce experience is a plus

Qualifications (Minimum)

• A relevant qualification in Digital Marketing

Qualifications (Preferred)

• A relevant qualification in Digital Marketing

Knowledge

• Expertise in Google Ads, DV360, CM360, Meta Ads Manager, LinkedIn Ads, TikTok, Twitter Ads, and Retail Media
• Efficient in conversion tracking, attribution modelling, and audience segmentation

Skills

• Analytical Skills
• Communication Skills
• Planning, organising, and coordination skills
• Presentation Skills
• Problem-solving skills

Conditions of Employment

• Clear criminal and credit record