Specialist, Integrated Marketing & Comm

Standard Bank Group; Johannesburg; On-site; ZAR 450,000 - 600,000; Full time

Job summary

A leading financial services group in Johannesburg seeks a Marketing Specialist to implement Integrated Marketing and Communication campaigns. Candidates should have a solid background in marketing automation, CRM systems, and digital marketing experience. The role demands strong project management skills and the ability to work with cross-functional teams in a fast-paced environment.

Qualifications

• 1-2 years' experience engaging at an Executive level.
• 5-7 years in developing innovative marketing campaigns.
• Experience with digital marketing channels including SEO/SEM.

Responsibilities

• Implement Integrated Marketing and Communication campaigns.
• Align marketing delivery with Group standards.
• Work cross-functional teams to meet business goals.

Skills

Brand & Marketing experience

Marketing Automation Tools

Data Driven Digital Marketing

CRM Systems

Education

First Degree: Business Commerce, Marketing

Tools

Analytics Platforms

Job description

Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

Job Description

To implement winning Integrated Marketing and Communication (IMC) campaigns for the BU/country segment / sector / product / coverage area in scope, ensuring cohesive and integrated marketing delivery across all advertising, direct marketing and digital marketing channels and activities to deliver a consistent and compelling message to target audiences. To contribute to marketing excellence, innovation, partnerships, and collaboration in the BU/country whilst aligning to the Group standards.

Qualifications

• First Degree: Business Commerce, Marketing
  
  

Experience Required

Integrated Marketing

• Brand & Marketing 1-2 years' experience in engaging at an Executive level in organizations in order to develop marketing plans.
• Familiar with marketing automation tools, CRM systems, analytics platforms, and other marketing technology to streamline processes, improve campaign effectiveness and with the financial services industry, including understanding of market trends, customer behavior, and competitive landscape.
• 5-7 years' experience developing innovative marketing campaigns and content that resonate with target audiences, working with digital marketing channels such as social media, email marketing, content marketing, and SEO/SEM and using data and metrics to inform campaigns and measure performance.
• Experience working on multiple projects simultaneously, prioritizing tasks, and meeting deadlines in a fast-paced environment, working cross-functional teams to align marketing efforts with overall business goals.
  
  

Additional Information

Behavioural Competencies:

• Conveying Self-Confidence
• Developing Expertise
• Embracing Change
• Generating Ideas
• Interacting with People
• Interpreting Data
• Meeting Timescales
• Pursuing Goals
• Showing Composure
• Taking Action
• Team Working
• Thinking Positively
  
  

Technical Competencies:

• Analysing and Interpreting Information
• Brand and Product Activations
• Data Driven Digital Marketing
• Developing an Effective Media Mix
• Digital Media and Advertising
• Measuring Marketing and Communication
• Social Media
• Target Audience Engagement
• Understanding of Financial Services