Specialist Customer Value Management

MultiChoice Group
Randburg
ZAR 300 000 - 600 000
Job description

The Organization

The MultiChoice Group is a multinational media and entertainment group headquartered in South Africa, Dubai and the Netherlands with principal operations in pay television, video entertainment, advertising and content security. Brands within the Group include DStv, GOtv, SuperSport, M-Net, DStv Media Sales, Showmax and European-based content security leader Irdeto. We’re proud to say we serve 20 million subscribers across more than 50 African markets, with a successful history of identifying and adapting to industry trends, allowing us to continuously deliver the best in entertainment.

By joining our passionate and creative team, you can help us achieve our objectives of expanding our pay-TV and SVOD (Subscription Video On demand) subscriber bases, improving advertising sales, spearheading cutting-edge technology, supporting local content and providing exceptional customer experience.

Join Africa’s most loved storyteller!

Location: South Africa, Johannesburg, Randburg.

Purpose of the Position: To implement and manage Customer Value Management campaigns.

Key Performance Objectives

Tasks

Customer Segmentation

  • Gather, review and organize customer data and profiles into segments.
  • Ensure maximum customer engagement and best possible results of Customer Engagement campaigns.

Customer Engagement

  • Implement and ensure all campaigns are delivered on time, within budget.
  • Manage the campaign process from designing optimised campaigns, briefing it to agencies, ensuring execution and reporting on overall performance.
  • Liaise with digital agencies, 3rd party vendors and campaign execution vendors to manage job schedules and ensure that all deadlines are met.
  • Monitor and assess campaign effectiveness and identify ways to improve activities.

Reporting

  • Ensure proper budget and financial planning per campaign.
  • Manage the customer engagement metrics.
  • Track and report performance indicators to the relevant stakeholders at the relevant customer touch points in the customer life cycle.
  • Measure and report on ROI of completed campaigns.

Qualifications

  • A Diploma in marketing/ business management or related field.

Experience

  • A minimum of 3-5 years’ campaign management/marketing experience or similar.
  • A minimum of 2 years of customer value management experience.
  • Experience in Customer Value Management is advantageous.

Technical Competencies

  • Data management
  • Project management
  • Attention to detail
  • Stakeholder Management
  • Campaign Management

Behavioral Competencies

  • Accountability
  • Teamwork
  • Interpersonal Support
  • Perseverance
  • Motivating
  • Prioritisation
  • Analytical Thinking
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