Special Events Manager

The Coca-Cola Company; Mbombela; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading beverage company in Mpumalanga is seeking a Special Events Manager to develop and implement a special events plan to drive brand relevance and support revenue growth. The ideal candidate should have 5-7 years in Sales or Marketing and experience in event management. The role includes collaboration with teams, managing budgets, and ensuring adherence to execution standards.

Qualifications

• 5-7 years experience in Sales and/or Marketing.
• Experience in eventing and experiential marketing is advantageous.
• Understanding of competitor trends.

Responsibilities

• Develop and implement a Special Events plan.
• Drive adherence to allocated budgets.
• Coordinate training and on-the-job coaching.

Skills

Sales

Marketing

Public Communication

Event Management

Education

Relevant formal qualification

Tools

MS Office

Job description

Job title : Special Events Manager

Job Location : Mpumalanga, Nelspruit Deadline : July 31, 2025 Quick Recommended Links

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Job Description

Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in our Marketing department.

We are seeking a talented individual with relevant skills and experience for a Special Events Manager position based in Nelspruit. The successful candidate will report directly to the Regional Sales Execution Manager.

Key Purpose Statement

Develop and implement a Special Events plan aligned with the business strategy to drive brand relevance and support revenue and market growth.

Key Dimensions

Special Events Plan Execution - The effective execution of the Special Events plan

Special Events budget - Adherence to allocated budget

OPEX Management - The effective management of overtime

Asset Management - Cooler, vehicle, and branding asset management

RACM Compliance - As per company standards

Key Duties & Responsibilities

Key Outputs and Accountabilities

Collaborate with the Brand and Commercial team to drive the national special events plan within the region which contributes to market share gains.

Collaborate with the Sales Execution and Commercial team to devise a regional annual special events plan and budget, aligned with the business strategy, which supports revenue growth.

Review the effectiveness of the regional and national plan and update it to drive optimal return on investment.

Drive and monitor the execution of the events plan, through the Special Events team, to ensure adherence of the plan in terms of event specific standards and requirements.

Devise a framework by event type or category to ensure event execution in accordance to relevant guidelines, standards and requirements.

Maintain and develop, new and ongoing, stakeholder relationship which adds value to the brand and revenue.

Identify event opportunities within the market that we operate within, which can be leveraged for brand presence and revenue exposure.

Drive adherence to allocated budget by monitoring it and ensuring effective cost controls.

Drive and ensure adherence to relevant health and safety and legal requirements related to special events.

Draw and compile reports to present breakdown on product categories and subtrades targeted by special events, aligned to the business strategy.

The effective management and maintenance of special event assets according to business plan.

Monitor and / or drive adherence to relevant execution standards for Special Event customers and events.

Coordinate required training and provide on-the-job coaching to drive Special Events capability.

Skills, Experience & Education

Qualifications & Experience

A relevant formal qualification (e.g. Sales, Marketing, Public Communication).

At least 5-7 years within a Sales and / or Marketing environment.

Experience in an eventing and experiential marketing space will be advantageous.

Computer literacy (MS Office).

Knowledge

Knowledge of the market.

Sales or Marketing principles and practices.

Relevant Company policies and procedures.

Relevant business systems.

Product knowledge.

Business vision and objectives.

RTM principles.

Market execution standards, tools and measures.

Customer service standards.

Distribution systems.

An understanding and awareness of competitor trends and RTM.

Deadline : 29th July,2025

Sales / Retail / Business Development jobs