Solution, Subject Matter Expert

Standard Bank Group; Johannesburg; On-site; ZAR 30 000 - 70 000; Full time

Job summary

Join a forward-thinking company as an SEO and Lead Generation Specialist, where your expertise will drive digital marketing strategies across various platforms. In this dynamic role, you'll develop and execute innovative lead sourcing strategies while optimizing SEO performance to enhance visibility and user experience. Collaborate with cross-functional teams to ensure alignment on marketing initiatives and leverage data-driven insights for continuous improvement. This position offers a collaborative work environment with opportunities for career growth and training, making it an exciting opportunity for passionate digital marketers eager to make an impact.

Benefits

Career growth opportunities

Training opportunities

Collaborative work environment

Dynamic work culture

Qualifications

• 3+ years of experience in SEO and lead generation.
• Strong proficiency with SEO and analytics tools.

Responsibilities

• Develop and execute digital lead sourcing strategies.
• Continuously analyze and optimize lead generation funnels.

Skills

SEO

Lead Generation

Digital Marketing

Data Analysis

Keyword Research

Content Optimization

Collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Marketing

Bachelor's degree in Business

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

HubSpot

Salesforce

Job description

This role requires expertise in SEO and lead generation. The ideal candidate will have a strategic mindset, be data-driven, and stay up-to-date on digital marketing trends and best practices.

Key Responsibilities

Lead Sourcing & Generation

• Develop and execute digital lead sourcing strategies across multiple platforms (social media, search engines, email campaigns, etc.).
• Identify and implement techniques to capture, qualify, and nurture leads from various digital sources.
• Continuously analyze and optimize lead generation funnels to maximize conversions.
• Conduct thorough keyword research and create optimized content strategies to increase organic search traffic.
• Perform on-page, off-page, and technical SEO to improve website ranking, visibility, and user experience.
• Track and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and others.
• Collaborate with content teams to ensure SEO best practices are integrated into website, blog, and landing page content.
• Optimize website architecture and content for targeted keywords and improved search engine rankings.
• Conduct regular SEO audits to identify and resolve issues affecting site performance and user experience.

Performance Monitoring & Reporting

• Set up and manage analytics tools to track key SEO and lead generation metrics.
• Prepare and deliver regular performance reports, highlighting results, key insights, and actionable recommendations.
• Use data-driven insights to continually optimize and refine strategies for better results.

Cross-Functional Collaboration

• Work closely with marketing, sales, and content teams to ensure alignment on lead generation and SEO strategies.
• Provide guidance on SEO and digital marketing trends to support the teams efforts and drive company growth.

Requirements

• Bachelors degree in Marketing, Digital Marketing, Business, or related field.
• Proven experience (3+ years) in SEO, lead generation, and digital marketing.
• Demonstrable experience with lead sourcing and nurturing techniques.
• Strong proficiency with SEO and analytics tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Knowledge of keyword research, content optimization, and website performance monitoring.
• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
• Strong analytical skills, with the ability to interpret data and transform insights into strategies.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Opportunity to work with a cutting-edge telecommunication platform.
• Collaborative and dynamic work environment.
• Career growth and training opportunities.