Social Media Specialist

Norman Goodfellows; Sandton; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading marketing agency in Sandton is looking for a dynamic Social Media Specialist to develop and manage social media strategies. The role requires creative content creation, community management, and data analysis to drive client success. Ideal candidates will have 4+ years of experience and a relevant degree in marketing or communications. Join a renowned team and grow your career.

Benefits

Competitive Remuneration package

Provident fund

Group life and disability

Growth opportunities

Qualifications

• 4 years of experience in a social media role, with 3 years in digital marketing or advertising agency.
• Strong analytical skills to interpret data and translate it into insights.
• Ability to work independently and within a team.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Produce and curate engaging content across platforms.
• Actively monitor and engage with online communities.
• Track and report on key performance indicators.

Skills

Proficiency with social media platforms

Analytical skills

Creative thinking

Problem-solving abilities

Education

Relevant bachelor’s degree/Diploma in Marketing, Communications, or Digital Marketing

Tools

Hootsuite

Sprout Social

Canva

Adobe Creative Suite

Job description

Norman Goodfellows are seeking a dynamic and results-driven Social Media Specialist with proven agency experience to join our team. The ideal candidate will be responsible for developing, implementing, and managing social media strategies for a diverse portfolio of clients. This role requires a blend of creative content creation, data-driven analysis, community management, and a deep understanding of paid social media campaigns. The specialist will work collaboratively with internal creative, strategy, and account teams to deliver measurable results that align with client goals.

Being a part of Norman Goodfellows is an opportunity to become a part of one of South Africa’s biggest success stories. Since 1976, Norman Goodfellows has grown in distribution and operates nationally with 7 retail stores spread across JHB, DBN and CT and 1 convenience store located in CT. Join our team and let’s do great work.

Key Responsibilities:

Strategy and Planning:

• Develop and execute comprehensive social media strategies aligned with marketing objectives and brand guidelines
  
• Conduct audience research, competitive analysis, and social listening to inform content and campaign planning
  
• Create and manage detailed content calendars, including scheduling posts across various platforms (e.g., Facebook, Instagram, LinkedIn, X).
  
• Stay up to date with the latest social media trends, platform updates, and best practices to ensure client strategies remain innovative and effective.
  
  

Content Creation and Management:

• Produce and curate engaging, high-quality content, including compelling copy, visuals, and video concepts.
  
• Collaborate with the creative team to develop and direct visually striking assets that are optimised for each platform.
  
• Ensure all content maintains a consistent brand voice and tone for the group.
  
• Oversee and manage user-generated content (UGC) and influencer partnerships.
  
• Manage the CEO’s personal social media account (IG) and upload of content.
  

Community Management and Engagement:

• Actively monitor and engage with online communities, responding to comments, messages, and inquiries in a timely and professional manner.
  
• Foster positive relationships with followers, influencers, and brand advocates.
  
• Identify and escalate potential issues or crises to the appropriate internal teams.
  

Analytics and Reporting:

• Track, analyse, and report on key performance indicators (KPIs) such as reach, engagement, conversions, and traffic.
  
• Use social media analytics tools (e.g., Google Analytics, Facebook Insights, Sprout Social) to measure campaign success.
  
• Prepare and present detailed monthly reports, providing actionable insights and recommendations for future strategies.
  

Requirements

• 4 years of experience in a social media role, with at least 3 years in a digital marketing or advertising agency setting.
  
• Matric and relevant bachelor’s degree/Diploma in Marketing, Communications, Digital Marketing, or a related field.
  
• Proven proficiency with social media platforms and their respective management and analytics tools.
  
• Hands-on experience with social media scheduling tools (e.g., Hootsuite, Sprout Social).
  
• Familiarity with content creation tools like Canva or Adobe Creative Suite is a plus.
  
• Strong analytical skills with the ability to interpret data and translate it into strategic insights.
  
• Creative thinking and problem-solving abilities.
  
• Ability to work both independently and as part of a collaborative team.
  

Benefits

Competitive Remuneration package
Provident fund
Group life and disability
Growth opportunities